Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Brands are continuing to think of creative ways to engage college students. This week, a look at three brands and their strategies.
Neutrogena's newest ambassador, track and field Olympian Sydney McLaughlin-Levrone, has her first big brand assignment. The 24-year-old gold medalist, who holds the world record for 400-meter hurdles, is adding "host" to her resumé. Neutogena's appointed her the leader of a cast of social-savvy dermatologists and influencers in the brand's new...
YSL is the latest brand to tap a collective of creatives, for its new fragrance campaign. The five men featured in the statewide ads are "Stranger Things" actor Finn Wolfhard, rapper Lil Yachty, "Wednesday" actor Hunter Doohan, musician Steve Lacy and TikTok star Noah Beck.
Ulta Beauty's next big mission is to spread joy to its shoppers. The retailer has partnered with author and podcaster Mel Robbins (4.9 million Instagram followers, 2 million YouTube followers and 1.7 million TikTok followers) to launch The Joy Project, a long-term initiative through which the retailer will focus on...
A couple of years ago, Lindsey Carter, founder of activewear brand Set Active, began noticing people "ripping apart brands for sending PR packages to bloggers who get 50 [of them] a day," she said. Today, Set Active sends PR packages — the same ones it sends to influencers — to...
Essence's latest TikTok campaign is an investment in longer-form content. Created with the creative agency Movers + Shakers, the campaign is multi-faceted, with its centerpiece being an IRL award show in Los Angeles, which will be recorded and mined for content for Essence's TikTok page, which has 2.2 million followers.
On Wednesday, 7-month-old sunscreen brand Pavise is launching a new digital campaign to promote its "Pleasure Pack." A new SKU for the brand, the $26 Pack is composed of five trial sachets of its hero SPF product, each designed to resemble an individually wrapped condom. The cheeky campaign riffs on...
School is back in session — and for brands, going on tour and visiting campuses is catching on. The latest to hit the road is Glossier, with its You Look Good tour.
This week, a look at Tarte — including an interview with founder Maureen Kelly — about how the brand prioritizes community, alongside its extensive work with influencers.