How Bubble and Olaplex are leveraging Glamsquad to bolster product launches In two weeks, Bubble will launch its latest product, on its e-commerce site. But before that, it's trying something new: It's offering the product as a free add-on to Glamsquad's in-home makeup service. The service is dubbed "Bubble Skin Prep."
Glossy Pop Newsletter: Lancôme is making moves to become every bride’s go-to glam When brides think about their makeup, Lancôme wants to be the first brand on their mind. To do so, it's embarking on a multi-pronged strategy to show — or remind — brides that it has always been a purveyor of bridal elegance.
Exclusive: Olive & June launches kid-sized press-on nails Since 2019, Olive & June has entered the at-home manicure space and prioritized innovation. It already offers two kinds of press-on nails: glue press-ons and tab press-ons. Now, it's launching Pressies — press-ons specifically made for kids and tweens.
The Glossy Beauty Podcast: Inside the world of beauty packaging This week's Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Over the next few episodes, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product's efficacy, branding or deeper emotional resonance.
Glossy Pop Newsletter: What’s behind the under-$100 perfume boom It's been a busy year for fragrance innovation and new-to-market fragrance brands — specifically those playing in the under $100 space.
Sephora welcomes Gen Alpha shoppers with brands designed for them On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own right.
Derma-E casts star-studded TikTok campaign to reach a younger demo On October 1, the skin-care brand Derma E posted a TikTok video in collaboration with Dr. Mark Strom, explaining that he'd be hitting NYC streets to see what real New Yorkers are using in their skin-care routines — and taking viewers inside their bathrooms. The teaser post has over 200,000 views....
Glossy Pop Newsletter: TikTok Live Shopping is proving lucrative for beauty brands across categories At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty at TikTok Shop. "The majority of the business is certainly short video, but an increasing amount is live." And it's lucrative.
Ashley Graham’s plus-size-only JCPenney brand hits stores First previewed in April, model and entrepreneur Ashley Graham's JCPenney collection hit shelves on Thursday. But this isn't just a one-off collaboration — the 29-piece collection is the first in Graham's three-year partnership with the retailer. The debut collection is notably fashion-forward and includes body-con pieces — the types of...