Not yet two years old, Noyz has quickly become one of the year’s buzziest brands — living up to its name by making plenty of, yes, noise in 2025. CEO Malena Higuera's focus on community and strategic product launches has fueled the fire.

This year, URBN-owned Nuuly announced its first profitable year, at just six years old. And, as of the second quarter, the clothing rental company had surpassed 380,000 active subscribers, marking a 48% year-over-year increase. Kim Gallagher, its executive director of marketing and customer success, attributed this growth, in part, to...

For the past two-and-a-half years, Oli Walsh has quietly helped make Gap’s creative output required viewing for marketing watchers. Walsh is the founder and CEO of Los Angeles-based Invisible Dynamics, which bills itself as a "brand transformation group," not an agency.

In July, Medicube cited a 2025 revenue target of $1 trillion won, or approximately $680 million USD. In the first three quarters of the year, it generated $666 million in revenue, representing 100% year-over-year growth. Based on its strong holiday sales momentum, it expects full-year sales to surpass its $680...

In 2013, Gail Federici founded Color Wow at the age of 64. Starting a new hair-care business was not part of the entrepreneur's plan — as co-founder and CEO, she had sold John Frieda to Kao Corporation in 2002. This June, the hair mogul achieved her second exit: L'Oréal acquired Color...

In January, Stacey Ramstedt was promoted to Church & Dwight's CMO, a role that has her overseeing the marketing of 80 brands and $6 billion worth of consumer product goods. For each brand, Ramstedt's M.O. has been the same: "to reach consumers and grow with more consumers, and to grow...

Andrew Stanleick is just over a year into his tenure as president of skin health and beauty at Kenvue North America. In 2025, he led reinvigoration efforts for 95-year-old Neutrogena, the largest brand in Kenvue's beauty portfolio.

Ninety-year-old Lancôme is having a comeback year. In 2025, it has reclaimed relevance with an aggressive, celebrity-forward and culturally savvy approach to marketing, led by Isabelle [Belle] Carramaschi and designed to speak to women across generations.

You already know the main headline of Hailey (Rhode) Bieber's year. It was also, perhaps, the single biggest headline for the beauty industry in 2025: The model-turned-mogul sold Rhode, her instantly iconic skin-care and makeup (and phone case) brand to E.l.f. Beauty for $1 billion in May.