Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
The Glossy Beauty Podcast: Inside the world of beauty packaging This week's Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Over the next few episodes, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product's efficacy, branding or deeper emotional resonance.
Glossy Pop Newsletter: What’s behind the under-$100 perfume boom It's been a busy year for fragrance innovation and new-to-market fragrance brands — specifically those playing in the under $100 space.
Sephora welcomes Gen Alpha shoppers with brands designed for them On this week’s episode of “The Glossy Beauty Podcast,” co-hosts Sara Spruch-Feiner and Lexy Lebsack dive into one of beauty’s buzziest topics: Gen Alpha’s rapid emergence as consumers in their own right.
Derma-E casts star-studded TikTok campaign to reach a younger demo On October 1, the skin-care brand Derma E posted a TikTok video in collaboration with Dr. Mark Strom, explaining that he'd be hitting NYC streets to see what real New Yorkers are using in their skin-care routines — and taking viewers inside their bathrooms. The teaser post has over 200,000 views....
Glossy Pop Newsletter: TikTok Live Shopping is proving lucrative for beauty brands across categories At its core, TikTok Shop is about discovery commerce, said Ajay Salpekar, gm of beauty at TikTok Shop. "The majority of the business is certainly short video, but an increasing amount is live." And it's lucrative.
Ashley Graham’s plus-size-only JCPenney brand hits stores First previewed in April, model and entrepreneur Ashley Graham's JCPenney collection hit shelves on Thursday. But this isn't just a one-off collaboration — the 29-piece collection is the first in Graham's three-year partnership with the retailer. The debut collection is notably fashion-forward and includes body-con pieces — the types of...
Glossy Pop Newsletter: Fashion steps onto the pitch with NWSL partnerships Just under two weeks ago, the British fashion brand Aligne introduced a capsule collection co-designed with English soccer (or, football) player Lucy Bronze. "It's really about that representation — of what I think fashion brands should be putting out there and [who they should be] supporting as role models, and of...
Exclusive: Sephora becomes The Rockettes’ first official beauty retailer partner Sephora's partnerships team has had a busy 2025. In sports alone, the beauty retailer is the official partner of the offseason women’s basketball league Unrivaled; a founding partner of the Golden State Valkyries, San Francisco's new WNBA team; and the exclusive beauty partner of the Athletes Unlimited Softball League. Today,...
Exclusive: Maybelline taps Miley Cyrus to reinvent ‘Maybe its Maybelline’ On Wednesday, Maybelline announced mega pop star Miley Cyrus as its new global face. In the new campaign, Cyrus, and her instantly recognizable voice, puts a new spin on the drugstore makeup brand's iconic jingle. Cyrus has a multi-year partnership with the brand — a Maybelline representative confirmed that she...