On July 31, influencers and brand executives gathered in Los Angeles at the third iteration of Glossy's Beauty Pop event, which featured its first-ever fashion-focused discussion. In the hotseat was supermodel and former Victoria's Secret Angel Elsa Hosk, who founded the brand Helsa, sold on Revolve and FWRD, in 2022.

On Madewell's homepage, visitors — the majority of whom are millennials, according to the brand — are currently met with the tagline: "Trends come and go. Denim is forever." It's a declaration that feels true to the brand, which has always focused on the wardrobe staple.

In 2019, Seed, the direct-to-consumer probiotic in the dark green container — you've probably seen it on Instagram — launched Seed University, a program focused on microbiome education conducted entirely via Instagram Stories. The vision was to give creators factual information about products and prevent the further spread of misinformation...

Actress Brooke Shields knew she had to gain her customers' trust before rolling out a beauty brand. "We decided we would only start with a few hero products," she said of her new brand, Commence, which launched on June 3.

To mark the launch of its foray into personal and intimate care, L'Oréal-owned Kiehl's tapped actor-comedian and "Broad City" star Ilana Glazer for a 360-degree campaign dubbed "Pubic Service Announcement." The campaign promotes the launch of two products under its new Kiehl's Personals collection: Ingrown Hair & Tone Corrective Intimate...

After 24 years, Ulta Beauty's private label, Ulta Beauty Collection, would like to reintroduce itself. The existing brand, which first launched in 2000, is slowly being replaced with updated packaging and products on its website and in its stores.

On Tuesday, days before Olympics madness takes over our TVs and social media feeds, makeup brand Cover FX launched its latest campaign, "Ms. Irrelevant," designed to reintroduce its Total Cover Cream Foundation. The formula was recently reformulated, allowing the brand to claim that the product is sweat-proof.

In March, Vacation, the buzzy-sunscreen brand known for its ’80's-inspired cult-favorite marketing, launched a new hero product —  but it wasn't exactly new. Vacation redeveloped Orange Gelée, the iconic tanning gel first introduced by Bain De Soleil in 1925. To get there, the Vacation team developed The Orange Gelée Revival...

When E.l.f. tapped Oberland to help tell the story of the diversity on its own board, as part of its "Change the Board Game" initiative, it asked for a simple deliverable: an infographic video. But Lisa Topol, managing director at Oberland, which bills itself as a purpose-driven advertising agency, had...