L’Occitane Group boosts efforts around sustainable packaging On the heels of The European Chemicals Agency ban of 90 percent of microplastic pollutants in product packaging in January, French beauty brand L’Occitane Group is doubling down on its sustainability efforts.
Vogue melds editorial and e-commerce with launch of new sub-brand VogueWorld On February 5th, Vogue debuts VogueWorld, a distinct digital sub-brand that combines the title’s celebrity and street style content with e-commerce.
Direct-to-consumer women’s hair-removal brand Flamingo moves offline with Target Following the lead of brother brand Harry’s, direct-to-consumer women’s hair removal company Flamingo is moving into physical retail. On February 4, Flamingo’s full-size razors, shaving gels, body lotions and face and wax kits rolled out to all 1,800 Target locations and Target.com in its personal care department. Though it took...
Feelunique wants to be an international launch pad for beauty brands U.K.-based beauty e-commerce site Feelunique continues its play for global domination. In February, the retailer will partner with Russia’s Yandex, a technology and Internet services company similar to Google, to bring beauty brands to the region.
Hair-care brand Aquis is strategizing to be a leader in the wellness-hair category As wellness and technology continue to infiltrate the prestige hair category, from brands like Ursa Major and Virtue Labs, haircare company Aquis, known for its fast drying towels and turbans, is investing in digital and user generated content for growth.
What’s next for beauty and omnichannel retail Since Amazon upended the brick-and-mortar experience, omnichannel has been a buzz word in retail, but beauty players have been slower to the uptick. Like Bloomingdale’s, Saks Fifth Avenue launched its online booking feature for in-store appointments for beauty, in advance of a revamped beauty experience. After the new floor’s debut...
Allergan refocuses Botox strategy on millennials Pharmaceutical cosmetic company Allergan, maker of wrinkle reducer Botox, injectable filler Juvederm and eyelash lengthener Latisse, is the latest conglomerate to go after millennials. On Jan. 28, Allergan released its “Own Your Look” Botox campaign centered on 20- and 30-something customers.
Even Avon has a millennials strategy The international arm of Avon, Avon Products Inc., continues to go after a millennial customer. After launching a personalized app in October 2018 for its 6 million representatives to better serve consumers digitally, this month, the beauty company is tackling ease and speed by partnering with on-demand delivery service Rappi.
Johnson and Johnson expands beauty portfolio with investment in Memebox Johnson & Johnson is making moves to increase innovation in its consumer products division, primarily in beauty. On Jan. 24, the personal care giant led a $35 million Series D funding round via its investment arm, Johnson & Johnson Innovation (JJDC, Inc.), in K-beauty upstart Memebox. Memebox is home to...