Ipsy expands content studio in attempt to grow its community Last month, the company unveiled a new 20,000-square-foot content studio in Los Angeles that is designed to facilitate more content creation opportunities for beauty creators and brands alike.
Beauty and Wellness Briefing: Women’s sex, wellness and health companies continue to run into marketing restrictions Whether they sell sexual products or not, women's-focused brands are facing growth limitations because of Google and Facebook's rules around adult content, products and services.
FabFitFun leans on QVC for first retail partnership On June 29, the beauty, wellness and fashion brand, partnered with QVC -- marking the first time the ecommerce company has sold its quarterly subscription boxes in a traditional retail setting.
The DTC effect: How Kinfield aims to modernize the ‘stodgy’ bug-spray category As once-forgotten categories like sexual wellness and deodorant increasingly land in beauty retailers like Ulta, the lines between the beauty and personal care categories continue to blur. Nascent, direct-to-consumer brand Kinfield, which is backed by Precursor Ventures, Congruent Ventures and Tina Bou-Saba's CXT Investments, hopes to ride that wave with...
Revlon in-house brand Flesh goes beyond Ulta to embrace the DTC model When Flesh debuted, it was Revlon's attempt to build out an in-house brand while playing into the emerging 40-shade-foundation standard set by Rihanna's Fenty Beauty. Flesh, too, started its foray with 40 shades, but exclusively in 510 Ulta stores and on Ulta.com. As of last week, all of the brand's...
Beauty and Wellness Briefing: As mass beauty continues to struggle, L’Oreal is a cut above the fray Despite the challenges in the space, L’Oréal’s consumer division continues to best heritage competitors. In first quarter earnings, the beauty corporation posted 7% gains for the time period. Leading the charge is Nathalie Gerschtein, the new president of L’Oréal USA’s consumer division, which includes L’Oréal Paris, Maybelline, Garnier, Essie, NYX...
‘Wellness isn’t just for skinny, rich white women’: How Self aims to democratize the wellness conversation After folding its print arm and going digital-only in September 2016, Condé Nast’s Self has worked hard to reposition itself as not just a fitness publisher, but a leader in wellness as the market continues to grow at breakneck speed.
‘It’s a challenge’: Kopari updates marketing strategy for sexual wellness launch On Monday, the 4-year-old company branched into sexual wellness, with the launch of its Love Melt product, a lubricant made up of 100% clean ingredients. It will be sold online-only, at KopariBeauty.com, Sephora.com and Ulta.com.
Popsugar wants its PlayGround festival to be an accessible version of In Goop Health In its second iteration, which hits New York City June 22 and 23, Popsugar has made holistic wellness a key focus.