Indie beauty brands are going after markets where ‘clean’ isn’t the norm Clean brands have pervaded every beauty category -- skin care, cosmetics and fragrance -- and conglomerates like Shiseido and S.C. Johnson are scooping up these companies to round out their larger portfolios. Now an array of indie founders are setting their sights on places from Idaho to Singapore, where clean education...
L’Oreal’s Dark & Lovely is going after a younger customer Though Dark & Lovely has some penetration with 20-somethings, its broader customer base ranges up to women in their 70s. As such, the brand is deeply focusing on younger African-American shoppers.
Shopping app Masse debuts AMAs with beauty brand founders On Thursday, Masse will debut a Reddit-like "Ask Me Anything" series with eight brand founders, including Megababe's Katie Sturino, Birchbox's Katia Beauchamp and Wander Beauty's Divya Gugnani. Six of the AMA sessions are focused on the beauty category as it is Masse's most popular segment, said Elizabeth Shaffer, co-founder of...
What’s the solution for makeup’s slow down? The growth in skin care may be an obvious solve for companies vested in multiple categories; however, it is the hair segment that can be better leveraged.
GQ’s ‘new masculinity’ approach extends to makeup and beyond In the November issue of GQ, the Conde Nast-owned title puts color cosmetics and skin care front and center.
Proctor & Gamble-owned First Aid Beauty kicks off international expansion First Aid Beauty is leaning into experiential marketing as it lays the groundwork for its larger expansion into Asia.
What is beauty ‘discovery’ in physical retail really about? The throughline in all of these programs is solving for beauty discovery and, subsequently, sales that are happening online and on brands' DTC sites. Whether this will work for big retail is unclear.
From vape pens to edibles: Inside cannabis company Dosist’s growth strategy On Thursday, October 10, the cannabis wellness company debuted its first ingestible, the Dose dial, which is a dose-controlled delivery device (much like its vape pens) in the edible category. And this week, it launches in Nevada.
Target expands Goodfellow & Co into razors After spinning off the two-year-old private label line from fashion to grooming in May, Target has identified its next growth opportunity: razors. This week, the company unveils its Goodfellow & Co razors in all 1,844 stores and online.