Store closures and canceled in-store services put the pressure on digital beauty Glossier isn’t the only millennial-minded beauty brand closing stores. Today, facial bar Heyday announced the temporary closure of its 11 shops across the country for at least one week (March 14 to 20). Bigger retailers, like Sephora and Ulta, are pressing pause on in-stores services and events and instead, hoping...
Inside Tula’s refined Ulta strategy This month, the probiotic skin-care brand will launch its full 30-plus product assortment in nearly all 1,200 stores -- where it sits in between Proactiv and Clarisonic -- and will host 500 events in said locations over the course of the year. The amplified suite of products and events is...
Amid coronavirus, what’s next for beauty and wellness events? Following last week's final-hour cancellation of Natural Products Expo West due to coronavirus-related concerns, a slew of related conferences and experiential events have been cancelled, postponed or grappling with an uncertain future. Companies and retailers within beauty and wellness sectors have felt the effects.
Lord Jones expands Sephora ties At the start of the year, Lord Jones expanded into 275 Sephora stores after first launching in July 2019. Though Lord Jones is highlighted in Sephora’s “The Next Big Thing” merchandising display, in late February, it debuted endcaps and gondolas in 21 select doors to offer more one-on-one exposure to...
Beauty companies rethink supply and demand strategies amid coronavirus As COVID-19 makes its way around the globe, beauty and wellness brands are both preparing for the worst and also hoping to amplify future opportunities.
Do beauty-centric private equity firms need a focus? Increasingly, the funding arena is also getting more crowded as investment deals become smaller and smaller.
Inside MAC Cosmetics’ strategy for the Middle East The Middle East is known for its luxury clientele. Diverting resources to the area can mitigate China's deceleration because of coronavirus, as well as play a factor in the ongoing slowdown of the U.S. color cosmetics market.
Birchbox rethinks private-label beauty strategy On Thursday, Birchbox announced the revamp of its Arrow line that first launched in January 2016. The new version of Arrow, made in partnership with Maesa, features more colorful and modern packaging and follows the company's updated clean standard that became public facing on Feb. 5.
Sephora rolls out CBD standards for products On Wednesday, Sephora announced its "CBD Standards," which sets parameters around CBD potency, ingredient quality and manufacturing processes to reinforce the retailer's commitment as a trusted resource in the beauty landscape.