Ipsy CEO Marcelo Camberos: ‘The opportunity is to go after the big speciality physical retailers’ Knowing the difficulties the fashion, beauty and wellness industries are facing, we have reached out to the founders and CEOs of companies we regularly cover to talk about their new normal. Marcelo Camberos, Ipsy founder and CEO, discussed the company's post-Covid-19 existence, which includes rethinking digital events and product discovery,...
Sephora inks deal with Klarna to offer customers payment flexibility Today, Sephora.com announced it is partnering with buy-now-pay-later company Klarna, allowing Sephora North America customers payment flexibility for all of the 290-plus brands it carries -- orders can now be split in four equal payments with no interest. Because the goal is to attract and retain Gen-Z and young millennial...
Gaming apps get serious about beauty Until now, most gaming apps have leaned into fashion, but not yet beauty. Drest, the gaming app launched last fall by former Porter editor Lucy Yeomans, launched a beauty partnership with makeup artist Mary Greenwell on May 1. Drest users can now choose custom digital makeup looks for the 12 available...
How brands are upping customer service in the coronavirus era Following weeks of stay-at-home orders, businesses at the state level are re-opening under new restrictions to recover any smattering of sales. But most national beauty and wellness companies understand that shopping behavior has permanently shifted, and if stores swing their doors open too early and without enough caution, customers might...
Ulta begins curbside pick-up program to offset store closures Ulta CEO Mary Dillion announced the retailer's curbside pick-up program, a take on its buy-online, pick-up in store service [BOPIS] that was shut off on March 17 in tandem with its 1,254 store closures. Ulta's curbside service is available in a select 350 stores in 26 states.
Stalling and backing out of M&A deals is a coronavirus consequence Welcome to the new normal, where halting prospective M&A bids and backing out of in-motion deals has become a common practice.
QVC leans on beauty brand founders and remote segments As of mid-March, QVC had yet to determine whether remote recordings would be possible and what they would look like. (The first step was on-air guests and hosts standing six feet apart, per CDC guidelines.) Prior to coronavirus, all on-air segments were recorded in the company's West Chester, Pennsylvania studios....
The new rules of influencer marketing: ‘It’s harder than ever to get things right’ When coronavirus started to take shape as a global pandemic, influencers' responses to the outbreak were well documented as more eyeballs than ever were glued to Instagram, TikTok and Facebook. As some influencers have been criticized for privileged posts that highlighted access to Covid-19 tests and ignoring public health guidelines,...
Inside Madison Reed’s coronavirus playbook As the beauty and personal care market reckons with the sharpest decline in 60 years, many categories are faced with a shocking lack of demand. Hair color is not one of those segments.