There is no stopping the celebrity brand launch Though celebrity-led beauty brands are nothing new, the model is changing and so is the rapid focus on Gen Z.
It is finally hair care’s big moment, but where does it go from here? After decades of playing a subordinate role to makeup and skin care, it appears hair care is finally settling into its moment. Though hair is the smallest segment of the larger beauty business, in the latest NPD results, it also had the smallest decline in net sales of 10% year-over-year to...
How Molton Brown’s business model has ‘turned upside down’ In the Covid-19 environment, Molton Brown has seen wins, which underscore its larger growth plans. It has experienced an 81% sales increase online year-over-year, and its pillar categories are thriving: Its hand soap segment has grown from roughly 14% of global business in 2019 to about 20% in 2020, while...
Makeup companies are attempting to bring the luxury experience of stores to online As the beauty industry prepares for month six of coronavirus, makeup-first companies are attempting to elevate the virtual shopping experience.
Why food and beverage investors are betting on beauty brands As beauty deal hunting and deal activity has picked up in the world of Covid-19, it's also extended to an unlikely group of investors -- those previously centered on the food and beverage categories with little beauty segment experience.
Inside Henkel’s digital ambitions German conglomerate Henkel continues to get serious about direct-to-consumer beauty. Recently, Henkel acquired majority stakes in DTC hair-color business ESalon in June 2019, and in Invincible Brands Holding, a DTC business that owns Hello Body, Banana Beauty and Mermaid+Me, in July 2020. Now, it is launching an incubated digital brand...
How the cosmetic aesthetic market is future-proofing Though the cosmetic aesthetic market may not be experiencing the painful slowdown of makeup, companies across the space are being forced to innovate to ensure the summertime boom of treatments won't be a fleeting moment of success.
Coty launches 30-minute delivery for Covergirl, Rimmel and Sally Hansen with GoPuff As Covid-19 cases continue to surge throughout the states, Coty announced its partnership with digital delivery service GoPuff, bringing its Covergirl, Rimmel and Sally Hansen brands onto the platform.
E.l.f. introduces new beauty brand with Alicia Keys Following a positive fourth quarter that was slightly impacted by coronavirus, E.l.f. Beauty reported on Wednesday a net sales increase of 8%, to $64.5 million, and gross margin increase from 62% to 67% in its fiscal first-quarter 2021 results. The company also announced it is launching its first incubated beauty...