QVC may seem a bit of a surprising play for MAC given its recent millennial and Gen-Z moves -- not just its launches with Boots and Asos, but also the brand's debuts of its Underground drop program, AR try-on tools and regional influencer squads. But in a way, it's to...

Reformulation is tricky as the process takes an existing and perhaps, beloved product and tweaks occur. Customers may or may not appreciate a new version of a product, and some alienation could happen in an attempt to attract new shoppers.

Sephora announced that it has inked a deal with Instacart for same-day delivery. Beginning today, select California and Canada stores will be powered by the delivery service, and over the course of the coming weeks, more than 400 stores will be added. According to Sephora, 300-plus brands will be featured...

Within the U.K. and Australia, The Body Shop At Home has grown to 27,000 consultants, and since June, the brand has quietly been building up its U.S. presence. Through marketing the program on its site and via email, the program has grown to over 6,000 representatives in the U.S. in...

Paltrow discusses with Glossy what made her take the plunge with Xeomin, what the future of beauty looks like and what's on deck for "The Goop Lab" season two.

Gen-Z brand Florence by Mills, founded by Millie Bobby Brown, is looking for new owners, Glossy has learned.

For the first time, the A-list celebrity and Goop founder and CEO has inked a partnership with a medical aesthetics company. She will be the first global face and spokesperson for Merz's flagship product Xeomin, dubbed a "naked injectable."

Pre-pandemic, brands were known to give creators and influencers highly instructive criteria to be featured in campaigns or to send them to far-flung locales to hype up launches. Even highly publicized UGC seemed to have a professional production quality. Nowadays, companies are willing to relinquish control in an effort to...

With customers still unsure about beauty treatments (and which to take the plunge for), nail care has become a part of the larger self-care beauty proposition. But for brands like Sally Hansen, nail color remains a priority, and it is using out-of-the-box partnerships to lure consumers.