With a cosmetics sales dip during the Covid-19 crisis and a host of successful local startups, China’s beauty market is more competitive than ever. That isn’t stopping indie beauty brands from entering the market.

On Wednesday, Ulta announced its sponsorship of Refinery29's new R29Somos channel. Content will focus on Latinx visibility across culture, entertainment, beauty, and lifestyle on the new English-language channel.

For DTC personal brands, it has never been easier to convince consumers to skip the drugstore and pay a premium for delivery of niche household goods like soap, lotion and shampoo.

Moms in the U.S. may not be asking for much fragrance or lipstick to wear in lockdown for Mother's Day this Sunday, so companies that sell cannabis and CBD are getting in on Mother’s Day marketing.

The coronavirus may have closed Fenty Beauty's influencer house in the U.S., but the brand's promotional activity is full-steam ahead in China with the bubble tea brand Heytea.

TikTok is trying to make social gifting happen in the U.S., and beauty brands are getting on board. 

Revlon may be sold mainly at drugstores in the U.S., but the road back into China is exclusively online. The U.S. cosmetics brand revealed K-pop star Jessica Jung as its new global brand ambassador on April 30, as part of its China re-entry plan that is focused on selling through Alibaba's...

Once considered mainly an opportunity for reaching male consumers, the world of esports and gaming is now attracting a growing pool of beauty brands and their female shoppers.

While some celebrities and influencers have been able to surreptitiously get their Botox or fillers treatments against social distancing guidelines, the vast majority of people in quarantine need to find at-home alternatives to clinical procedures.