L’Oréal’s SalonCentric brings marketplace model to B2B e-commerce On Wednesday, L'Oréal USA's B2B retailer SalonCentric announced a new marketplace on its website. The e-commerce feature will triple the site’s product selection offered to salons and stylists and is set to roll out in September. SalonCentric anticipates that the new marketplace will add 350 new vendors to its site. It...
Launchmetrics x Glossy Research: Neutrogena tops list of mass-market skin-care brands Mass skin-care labels have increasingly gained buzz, and currently, Neutrogena tops the rankings. The brand is followed by La Roche-Posay and L’Occitane, according to new Glossy-exclusive Launchmetrics data.
Procter & Gamble launches new skin care line GoodSkin MD As drugstore skin-care has risen in popularity, Procter & Gamble's new sensitive skin-focused brand GoodSkin MD launches with CVS.
Inside Truly Beauty’s TikTok livestream playbook While pandemic restrictions are coming to an end in the U.S., Truly is among the beauty brands still ramping up their TikTok livestreaming.
Estée Lauder Companies bets on Snapchat AR commerce Snapchat is set to see an influx of shoppable beauty lenses from Estée Lauder Companies.
Ceremonia’s Babba Rivera on why the VC world needs ‘more men to step up and be allies’ Initially launched with a hair oil, DTC brand Ceremonia has been using its capital to roll out a wider line of hair-care products with female Latinx consumers in mind.
James Charles’ demonetization by the numbers As James Charles faces another scandal, brands grapple with the business risks of relying on YouTube's beauty mega-influencers.
ArtTok is the latest TikTok community for beauty influencer marketing If you look beyond TikTok’s top dancing stars, a host of smaller communities and niche influencers are thriving on the platform. The latest community to attract the attention of brands is ArtTok.
Saweetie spotlights Black-owned indie brands in latest video Cult handbag label Brandon Blackwood and hair-care brand Mielle are among the brands highlighted in rapper Saweetie's new video.