Exclusive: Credo debuts Pact Collective’s sustainable pump in new private label skin-care range Clean beauty retailer Credo launches its first private label skin-care range with a new recycled pump made in partnership with Pact Collective beauty circularity nonprofit. The new line features two cleansers and four moisturizers, each with a new single-material pump made from hard-to-recycle beauty empties collected in Credo stores. Called...
How beauty brands won NYFW proximity marketing through the industry’s buzziest gifting suite Gifting suites are commonplace in the beauty industry as an easy way for brands to seed creators, editors and celebrities with product. Air Milkshake, the gifting suite launched by Marta Mae Freedman in 2022, is becoming the most exclusive for its list of influential attendees and buzzy beauty brands. For...
Estée Lauder VP Chloe Green-Vamos talks data, AI and reverse mentorship On the latest episode of the Glossy Beauty Podcast, Estée Lauder VP Chloe Green-Vamos talks data, AI and reverse mentorship Green-Vamos discusses how she betters the company using AI, including a custom AI-powered tool made by Microsoft, and how social listening is driving innovation at ELC.
Exclusive: Isamaya Ffrench and Lashify team up for a limited-edition collaboration Glossy sat down with makeup artist Isamaya Ffrench and Lashify founder Sahara Lotti to learn about their limited-edition Isamaya x Lashify lash and accessory collaboration.
Beauty & Wellness Briefing: Inside Maybelline’s winning sponsorship of ‘Love Island USA’ This week, I checked in with Maybelline to glean insights into the results of its "Love Island USA" TV and streaming integration this summer, which included product placement, show sponsorship and traditional advertisements. Additionally, LVMH’s Sephora cuts 10% of jobs in China, a new hair-growth clinic secures $3.6 million in...
Exclusive: Michelle Phan’s new ‘Afterglow’ podcast will be a counterculture ode to consciousness, personal development and internet culture After years of negative press she says is misdirected and inaccurate, Michelle Phan is launching a podcast to set the record straight. The first episode of “Afterglow” debuts Tuesday with audio and video components made in partnership with The Roost Podcast Network. The episodes will feature one-on-one conversations with experts...
Beauty & Wellness Briefing: The beauty brands winning TikTok Shop This week, I checked in with brands at various stages of their TikTok Shop journey to glean learnings around the effective marketing, education and live-selling strategies, plus I explored the brand's top-selling brands right now. Additionally, Estée Lauder Companies announces the hunt for a new CEO alongside its 2024 FY...
In-house content studios are giving Sephora, Haus Labs and Beachwaver a competitive edge Glossy spoke to executives behind top brands, retailers and incubators about the growing competitive advantage found within in-house content or creative studios. Reducing the turnaround of everyday asset needs, like product imagery or social media content, allows brands to move quicker and with fewer limitations, while a consistent setting allows...
Beautycounter alum and Ritual chief impact officer Lindsay Dahl on how to lead a mission-driven brand Lindsay Dahl, the chief impact officer at Ritual traceable supplements, joins the Glossy Beauty Podcast to discuss the ins and outs of educating consumers about traceability and sustainability — which Ritual is known for — as well as the lessons she learned as BeautyCounter’s head of mission for seven years....