Ulta Strategies: How Ulta is tapping in-store associates for content creation with new ‘Ulta Beauties’ internal ambassador program Ulta Beauty exec Stacy Coblentz gives Glossy an insider’s look into the retailer’s "Ulta Beauties" associate ambassador program. Made up of 28 in-store associates and two corporate staffers, the group illustrates Ulta’s bottom-up approach to understanding consumer needs and behaviors while tapping into a growing number of content creators already...
Beauty Debrief: Listen in as Glossy reporters discuss the biggest topics impacting the industry today Glossy’s beauty team hosted its second live Beauty Debrief on Thursday to discuss the most pressing topics facing the industry today: Fragrance trends and industry shifts, the growing men’s and teen boys’ beauty opportunity, and how brands are navigating tariffs. Listen in now.
Near-shoring your supply chain with Modern Retail’s Melissa Daniels — plus Drunk Elephant’s sales slump and Touchland’s big acquisition In today’s episode of the Glossy Beauty Podcast, host Lexy Lebsack is joined by Modern Retail’s Melissa Daniels to unpack the nuances facing brands considering supply chain multi- or near-shoring. Plus, industry news including Touchland’s big acquisition and Drunk Elephant’s sales tumble, and a surprising new study about some influencers’...
Beauty & Wellness Briefing: Inside the Patrick Ta Beauty pop-up that inspired overnight camping and a mile-long entry line This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles neighborhood of West Hollywood, saw fans camp overnight and queue for...
The pros and cons of near-shoring beauty and personal care manufacturing to Mexico As the uncertainty of President Trump’s global tariffs continues, more brands are considering near-shoring parts of their manufacturing and distribution to Mexico. Earlier this month, Unilever announced it would invest $1.5 billion to increase its production capability in Mexico as the country sees infrastructure investment and attention. Glossy talks with...
ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam Once a DTC-only powerplayer, Colourpop has since halved its launches and expanded into Ulta Beauty and Target. Colourpop brand president Vivian Weng joins the Glossy Beauty Podcast to discuss beauty’s evolving consumer and how the 11-year-old brand is tailoring its strategy to reach them.
As luxury stalls, Bluemercury charts growth in affluent neighborhoods using high-touch sales strategies It’s Bluemercury’s big moment, we're just living in it. Seven months post rebrand, the 25-year-old retailer is leading luxury beauty thanks to new blue chip locations, an evolving curation of today’s top luxury brands and a sales staff considered to be some of the best in the business.
Beauty & Wellness Briefing: Foreign trade zones, multi-shoring and Covid-era tactics are helping brands navigate the uncertainty of Trump’s tariffs This week, I checked in with supply chain insiders to hear about the top tactics utilized by brands and retailers navigating President Trump’s global tariffs. Additionally, Walmart tests high-touch "beauty bars" in 40 stores, Ulta Beauty’s former CMO joins SharkNinja, and Unilever shutters sustainability-focused Ren Skincare.
AG1 bets on clinical studies for ‘Next Gen’ reformulation, plans foray into brick-and-mortar retail AG1 CEO Kat Cole sat down with Glossy to discuss the company’s first major reformulation in nine years, the importance of clinically-proven studies for customer acquisition, a forthcoming entry into brick-and-mortar retail and a staunch plan not to raise prices amid tariff uncertainty.