Beauty tech company Foreo targets cellulite market with new body device Foreo, the Swedish beauty tech company known for its Luna sonic cleansing facial brush, launched a new body-toning iteration of its popular Bear device franchise on Tuesday. The brand joins Lemme, Charlotte Tilbury and other brands quietly entering the cellulite space.
Beauty & Wellness Briefing: Scalp care surges as new treatments, products and celeb faces flood the market This week, I examine the growing scalp-care focus within the hair-care category, including Nutrafol's first in-spa treatment launch and legacy hair studio Harklinikken's rapid expansion, with commentary from top beauty analysts Larissa Jensen and Carson Kitzmiller. Additionally, summer camps are cracking down on "Sephora kids," and executive shakeups hit Kering...
Laura Geller turned a cease-and-desist letter into a social campaign In April, beauty brand Laura Geller released a campaign called "Own your age," which featured comedian Leanne Morgan playing a fictional character named Dr. Vick. The video is a parody of Progressive Insurance's long-running Dr. Rick campaign, but instead of helping clients into affordable insurance, Dr. Vick helped mature women...
DC attorney Katlin McKelvie on forming MOCRA in the Senate and the ‘black box’ deadline coming next from FDA On today’s episode of The Glossy Beauty Podcast, D.C. attorney Katlin McKelvie shares the origin story for MoCRA, including the challenges and compromises made during its early days in the Senate. She also shares the challenges she suspects brands may face while navigating compliance, the requirements that FDA will release...
Beauty & Wellness Briefing: What does it take to win in the growing celeb hair-care market? Analysts weigh in This week, I checked in with analysts from Circana, NielsenIQ and more to better understand the opportunity for celebrity-backed hair-care brands. Additionally, the ruling against Fearless Fund could impact beauty and wellness grant programs, and Ulta Beauty is changing its "clean beauty" merchandising strategy.
In a natural-is-better world, biotech-fueled beauty brands are getting creative to stand out — here’s what’s working On the eve of its first West Coast 360-degree marketing campaign, L’Oréal-backed Debut swings at Kylie Cosmetics with a one-off billboard ad buy. It’s just one move by biotech-fueled beauty brands to stand out in an increasingly saturated marketplace that requires educating consumers about the value of synthetic ingredients. Glossy...
Beauty & Wellness Briefing: ‘Green leases’ and RFID tags are driving business decisions in brick-and-mortar retail expansion This week, I am reporting on Future Stores 2024, a retail conference I attended last week in Los Angeles with brick-and-mortar leaders from retailers such as Lush, Madison Reed and Mejuri. Reducing shrinkage, boosting trust through in-store messaging, building sustainable supply chains and in-store processes were top of mind amongst...
Beauty & Wellness Briefing: Inside Olay’s sponsorship of the Paris Games Olay’s new waterless Cleansing Melts will be the official facial cleanser of Team USA at the 2024 Olympics in Paris. The partnership is part of parent company Procter & Gamble’s ongoing sponsorship of the Olympic games which started in 2010.
Estée Lauder Companies completes acquisition of Deciem for $1.7 billion The Estée Lauder Companies announced Monday it had completed its acquisition of Deciem Beauty Group, the multi-brand company that sells skin-care products through The Ordinary and NIOD brands.