The clean beauty brand’s collaboration with Nestlé Toll House generated $1 million of sales within the first hour and reached $2 million through Black Friday, all without customers smelling the line before purchasing.
How do you create a winning sale strategy without hurting brand value? A leading beauty marketer shares one way to win the holiday promo season.
Emily Weiss launched Into The Gloss as a blog in 2010 and, over the next decade, it forever changed the beauty industry through addictive profiles, no-B.S. reviews and a voyeuristic look into the medicine cabinets of New York City "it" girls. After years of growing pains and radio silence, ITG...
Sephora to expand its clean fragrance category next week with a line of water-based perfumes developed for sensitive skin and marketed toward lapsed fragrance users.
In the face of new regulation and increased consumer demand for safer products, there’s a race underway to lead the new clean fragrance marketplace.
Industry leaders say clean beauty has reached an important inflection point in mass stores like Target and Walmart.
Top beauty executives discussed omnichannel distribution at the Glossy Beauty and Wellness Summit in Santa Barbara.
On the second day of the Glossy Beauty and Wellness Summit in Santa Barbara, beauty and wellness executives gathered into working groups to discuss the challenges they’re currently facing. In a session about marketing challenges, candid discussion included how to demonstrate a return on investment across marketing initiatives, how to...
Addo has grown her indie textured hair-care brand, Adowa Beauty, through uncharted territory and is currently a Sephora-exclusive brand. She raised $4 million dollars in 2022, doubled her team in 2023 to 16 employees and launched globally in Sephora stores this week. Addo spoke about launching and maintaining her brand...