How Adwoa Beauty achieved growth at Sephora Addo has grown her indie textured hair-care brand, Adowa Beauty, through uncharted territory and is currently a Sephora-exclusive brand. She raised $4 million dollars in 2022, doubled her team in 2023 to 16 employees and launched globally in Sephora stores this week. Addo spoke about launching and maintaining her brand...
Why owning product formulas is a secret to brand growth, funding and a successful exit strategy in beauty The founders of Black Girl Sunscreen, Crown Affair and more weigh in on the pros and cons of beauty product formulation ownership.
FDA announces industry-changing regulation on eye makeup and remover under MoCRA On Wednesday, the FDA postponed the enforcement of MoCRA for six months, but still hasn’t answered important questions brands and manufacturers need resolved to begin compliance.
Weekend Briefing: E.l.f Beauty hikes earnings outlook, while Estée Lauder Companies cuts full-year forecast Last week, E.l.f Beauty reported sales in its fiscal second quarter at $215.5 million, up 76% from the same time last year, and raised its outlook for the 2024 fiscal year. Also on Wednesday, Estée Lauder Companies cut its full-year forecast after a 10% dip in sales, partially attributed to...
Confessions of a founder closing her beauty brand: ‘DTC isn’t working right now’ What does it really feel like to close your brand? One founder speaks candidly about hope, identity, debt and knowing when to move on.
Day 1 of Sephora’s biannual sale left loyalty members frustrated — so what happened? This weekend’s hotly-anticipated sale left frustrated shoppers in a digital queue for hours and unsure if the site had gone down. Some shoppers still haven’t made their purchases.
The unseen Prop 65 legal turmoil driving beauty brands to shutter in 2023 There’s an unexpected source of financial stress pushing struggling beauty brands over the edge.