Beauty brands on TikTok Shop challenges: ‘We’ve had success, but at what cost?’ Top beauty and wellness brands at this week's Glossy Beauty & Wellness Summit anonymously share their biggest struggles with TikTok Shop, including discounting, engaging influencers and navigating sensitive retailer relationships.
How NYX Professional Makeup approaches viral digital marketing: ‘When Gen Z feels nothing, they do nothing’ What’s the secret behind going viral on social media? Denée Pearson, global brand president of L’Oréal-owned NYX Professional Makeup, joined Glossy on stage in Napa on Monday to discuss the tenets of virality, including the illusive gut feeling.
Beauty & Wellness Briefing: Food and beverage partnerships are driving beauty industry sales and awareness This week, I checked in with Michael Malinsky, the CEO of TikTok-famous makeup brand Wonderskin, to learn the takeaways from the brand’s sell-out collaboration with Chipotle. It represents a growing number of beauty-focused brand partnerships within the food and beverage industries this year. Additionally, a new beauty executive to know...
Stem cell science is dominating the luxury skin-care market as human-derived ingredients become less taboo As regenerative health and longevity grow in popularity among consumers, the luxury skin-care market has become increasingly more impacted by stem cell science. Just this year, luxury retailers like Nordstrom, Violet Grey, Saks Fifth Avenue and Bergdorf Goodman have doubled down on brands fueled by the once-controversial science, which includes...
E.l.f. Beauty CEO announces Dollar General Store expansion during earnings call Wednesday “We're pleased to announce we'll be expanding E.l.f. to a subset of Dollar General Stores in November,” E.l.f. Beauty CEO Tarang P. Amin said during the brand’s 2025 Q2 earnings call on Wednesday.
Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: ‘It’s transformed the business’ After more than seven years in business, Angela Caglia Skincare is having its hockey stick moment. The company is expecting to end 2024 with $4 million in sales, 90% of which come from the brand's 1-year-old Cell Forté serum, which is made from human-derived growth factors that regenerate the skin...
Beauty & Wellness Briefing: How brands are approaching messaging during this week’s presidential election This week, I surveyed analysts and brands for a snapshot of how beauty and wellness brands are approaching election week messaging, which includes promoting civic engagement for some and staying quiet for others. Additionally, L’Oréal Group-owned CeraVe launches scalp-focused hair-care products, Dior to open its first beauty-exclusive retail store Wednesday,...
By Rosie Jane’s Rosie Jane Johnston on entering mass retail via Target: ‘Prestige consumers shop everywhere today’ Rosie Jane Johnston, founder of fine fragrance and body-care brand By Rosie Jane, joins the Glossy Beauty Podcast to discuss her brand’s first expansion into the mass retail category. Launched in 2010, the brand's omnichannel strategy includes DTC as well as retailers like Sephora, Revolve and Nordstrom. This week, By...
Beauty & Wellness Briefing: What’s next for the rapidly-growing scar-care category? This week, I checked in with stakeholders in the scar-care category, which includes tapes, silicone patches, creams, gels and a variety of OTC and in-office treatment solutions. Scar care is currently trending on social media and is estimated to grow at an 11.8% compound annual growth rate over the next...