On the eve of its first West Coast 360-degree marketing campaign, L’Oréal-backed Debut swings at Kylie Cosmetics with a one-off billboard ad buy. It’s just one move by biotech-fueled beauty brands to stand out in an increasingly saturated marketplace that requires educating consumers about the value of synthetic ingredients. Glossy...

This week, I am reporting on Future Stores 2024, a retail conference I attended last week in Los Angeles with brick-and-mortar leaders from retailers such as Lush, Madison Reed and Mejuri. Reducing shrinkage, boosting trust through in-store messaging, building sustainable supply chains and in-store processes were top of mind amongst...

Olay’s new waterless Cleansing Melts will be the official facial cleanser of Team USA at the 2024 Olympics in Paris. The partnership is part of parent company Procter & Gamble’s ongoing sponsorship of the Olympic games which started in 2010.

The Estée Lauder Companies announced Monday it had completed its acquisition of Deciem Beauty Group, the multi-brand company that sells skin-care products through The Ordinary and NIOD brands. 

Tanger, which owns and operates 38 outlet centers across the U.S. and Canada, announced Monday Sephora will be opening its first locations within five of its U.S. off-price properties later this year, including locations in Phoenix and Palm Beach. 

What’s the best way to gift beauty and wellness editors with the latest products? How does it differ from influencer seeding? And better yet, what kind of communication and shipments do editors love in 2024, and what’s become passé? The Glossy team welcomed editorial veteran Erica R. Metzer to our Glossy...

This week, we're highlighting the ways in which luxury personal shoppers are attracting ultra-wealthy clients through access to private beauty shopping experiences, sold out product and celebrity glam squads and aestheticians whose books normally remain closed to new clients. Additionally, the Kardashian sister partnering with a U.K. fake lash brand...

The announcement came during E.l.f. Beauty's Q4 2024 earnings call and is part of a larger initiative to sell more skincare by the parent company.

This week, we checked in with beauty and wellness investors to learn what trends and categories are piquing their interest for the second half of 2024. This includes science-powered hair- and skin-care made for all genders, as well as technology that serves women going through menopause. Additionally, the evocative new...