When Charlotte Tansill and her team at Ogilvy marketing agency set out to create a viral, Superbowl-worthy campaign for CeraVe skin care, they started by developing a conspiracy theory. “We found some Reddit posts from over seven years ago where a couple of people were sort of surmising if there was...

After leaving social media in 2021, the 30-year-old brand began to rethink how it educates its customers about its products and mission. Today, the 30-year-old brand is remodeling its 260 U.S. stores using old-school grocery store tactics to inform and entice customers. The mall bath-and-body brand’s strategy includes the streamlining...

This week, I sat down with Annie Jackson, the CEO of clean beauty retailer Credo Beauty, to discuss how the 9-year-old retailer is solving the beauty industry’s pump waste problem and gamifying its takeback program to inspire its top shoppers. Additionally, two more beauty brands announce WNBA sponsorships while Unilever...

213Deli has become part of the product launch strategy for brands like Vacation sunscreen, Thrive Causemetics and Retrouvé, but can text-to-shop become mainstream in the U.S.? Founders Nicole Collins and Corey Weiss join the Glossy Beauty Podcast to discuss the growing opportunity in text-commerce, including the frankenstein backend fueling their...

This week, I checked in with legal experts to unpack the latest headlines around DEI programs under fire and how brands can best weigh recent legal decisions in their own marketing and business endeavors. Additionally, a surprising Gen-Z sun-care survey from Neutrogena and can’t-miss funding news. 

Foreo, the Swedish beauty tech company known for its Luna sonic cleansing facial brush, launched a new body-toning iteration of its popular Bear device franchise on Tuesday. The brand joins Lemme, Charlotte Tilbury and other brands quietly entering the cellulite space.

This week, I examine the growing scalp-care focus within the hair-care category, including Nutrafol's first in-spa treatment launch and legacy hair studio Harklinikken's rapid expansion, with commentary from top beauty analysts Larissa Jensen and Carson Kitzmiller. Additionally, summer camps are cracking down on "Sephora kids," and executive shakeups hit Kering...

In April, beauty brand Laura Geller released a campaign called "Own your age," which featured comedian Leanne Morgan playing a fictional character named Dr. Vick. The video is a parody of Progressive Insurance's long-running Dr. Rick campaign, but instead of helping clients into affordable insurance, Dr. Vick helped mature women...

On today’s episode of The Glossy Beauty Podcast, D.C. attorney Katlin McKelvie shares the origin story for MoCRA, including the challenges and compromises made during its early days in the Senate. She also shares the challenges she suspects brands may face while navigating compliance, the requirements that FDA will release...