How a South American fashion brand aims to acquire U.S. customers Argentina-based fashion brand Gaucho Buenos Aires, specializing in leather goods and ready-to-wear, is leaning into digital marketing, from Instagram to Pinterest, as it makes its first steps into the U.S. market.
Fashion brands are embracing robotics, from the runway to the point of sale Where robotics is making an impact in fashion is behind the scenes. For example, many brands are currently using robotics to cut down fulfillment times in warehouses and speed up manufacturing, using robots to cut and sew fabrics at a faster-than-ever pace.
How focusing on private-label brands solidified Stone and Strand’s customer base The company originally started as an e-commerce platform with a curated selection of 24 fine-jewelry brands. From launch, CEO and founder Nadine McCarthy Kahane planned to shift focus to private-label products to fill gaps in the high-end jewelry market and go after millennial customers, of all ages, looking to purchase...
Moving further into wellness, Free People is converting its stores to workout studios Free People wants to be a serious wellness brand. Starting this fall, the brand will ramp up its activewear line, FP Movement, launched in 2015, and also start carrying more wellness products in stores and online. In addition, it plans to bring a wellness focus to most of its 136 stores and...
What men’s underwear brand Tommy John’s is pushing into the crowded women’s bra category After launching women's underwear last year, the 10-year-old brand came out with its first collection of bras on Thursday, after spending two years testing 207 prototypes to get the design just right.
NYFW Briefing: Platforms and big tech are taking over fashion week Technology trickling onto NYFW runways is by no means new. With each new season comes more questions as to whether technology has a place on the runway. For 2019, the answer seems to be yes, but also no.
Timberland is the latest brand to tout sustainability with forest restoration project From high fashion to fast fashion, sustainability is top of mind for pretty much all players in fashion today. For legacy footwear brand Timberland, the current challenge is not transitioning to more sustainable practices but instead proving to consumers through its marketing that the brand has been focused on sustainability...
Teen Vogue leverages Snapchat partnership to support 6 up-and-coming designers Teen Vogue has it sights set on the future of fashion, not only through its coverage, but also through a new initiative called Generation Next. It's designed to identify the next leaders in the fashion industry and support them as they hopefully grow into major brands.
Christian Siriano aims to further diversify his business with longterm J. Jill partnership Just as direct-to-consumer brands starting with one product eventually look to expand into more products to diversify revenue streams, established fashion designers and longstanding retailers, too, must find new ways to bring in money.