Last month, Walmart closed Jetblack, its shopping concierge service that catered to an affluent shopper and centered on text message-based communication. The announcement came amid widespread reports of chatbots’ resurgence, which begged the question of where Walmart went wrong. Since, luxury retailers have not shied away from chat commerce, but...
Coronavirus is the latest hurdle in the development’s road to launch, which has for years been plagued by obstacles.
A decade after Everlane launched with its “radical transparency” motto and consequently established a devoted community of young shoppers, fashion companies from mass to high fashion are following suit by openly stating their partners and practices. This is largely in pursuit of Gen-Z shoppers.
With a clunky transition to wholesale becoming the DTC brand standard, new fashion companies are increasingly coming out of the gate with a DTC-wholesale hybrid model that’s better equipped for longevity. Their margin structure accounts for retailers, they’ve got strategic wholesale partners in place, and they’re entering the market near...
For a consumer, wearing a brand’s merch is like waving the flag for what it stands for -- a means of signing on to its tribe. Many of those launching merch in the last year have established cult-like followings, including Glossier -- a pink hoodie attracted a 10,000-person waitlist --...
For those with a preconceived, “America’s Next Top Model”-influenced notion of what a model casting may be like, Nicole Miller’s iteration for her fall 2020 runway show likely wasn’t far off.
This New York Fashion Week, leading global agencies IMG and Elite World Group are leaning into their potential as media companies. Both are making focused efforts to grow or develop newer arms of business that incorporate their vast networks and, most importantly, work to diversify their revenue streams. The relevance...
As department stores flounder, fashion brands are increasingly making an effort to ramp up their direct sales. Direct access to data and customers is a legit, oft-cited reason, but at the same time, the companies are safeguarding themselves from a Barneys-style fallout.
For fashion and beauty retailers, Amazon presents new opportunities, if they play their cards right. At Amazon Strategies, the two-day forum presented by Glossy and sister sites Digiday and Modern Retail, companies broke down their secrets to using the juggernaut to their advantage. These are four of the top takeaways,...