Why fashion brands are turning their e-commerce sites into marketplaces With brands now launching Spotify playlists and customer groups on social platforms, marketplaces offer them yet another way to cater to and connect with their community in a way that feels authentic versus self-serving.
How Facebook Shops stacks up Comparing the newly launched shopping experiences of 16-year-old tech giant Facebook and The Yes, a startup just out of stealth, isn’t as unfair as it may seem: The former incorporated new functionality into existing technology not made for commerce, while the latter built a shopping platform from scratch, according to...
Is real-time personalization the future of fashion retail? As fashion retailers struggle to strike the right balance between AI-driven personalization and a personal touch, a new e-commerce platform aims to set a new standard.
Fashion shoppers are having a come-to-Jesus moment Fashion shoppers are turning to retailers offering styles featuring bible verses and inspirational quotes to provide comfort in a time of great uncertainty. At the same time, retailers including Elevated Faith and Altar’d State are shifting their processes to better cater to new demand.
‘More pivots in 8 weeks than in the 8 years prior’: Workwear brands are rewriting their playbooks Naturally, makers of workwear are denying that workwear is a dying category -- but Instagram feeds full of off-kilter #WFHFits and Zoom meetings highlighting industry-wide pivots to sweats tell a different story. Add to that the recent reports that stalwarts J.Crew and Brooks Brothers have declared bankruptcy and sought a...
Fashion brands are getting in on the sexual wellness boom Fashion companies are taking the lead of beauty brands and retailers, which have expanded their offerings in the last couple of years to include sexual wellness products. The move has paid off, with the category taking off as Americans have been confined to their homes. Playing to current demand, fashion...
Stores that adopt luxury practices are best prepared to reopen As U.S. states emerge from lockdown, fashion companies are mapping out their store rollout plans, which across the board read as variations of the same guidelines around cleanliness, store capacity and complimentary protective gear. Consumers, now especially discerning, will need to look beyond these common standards to pinpoint where they’ll...
Can a mask be an ‘it’ accessory? The popular opinion is that selling a $20 mask is OK. Selling a mask by a luxury brand with a luxury price point, on the other hand, is in poor taste.
Why investment pieces are selling Luxury shoppers are shopping sales, but they’re also not letting the absence of a discount stop them from buying something they can look forward to wearing, repeatedly.