Instagram’s shopping updates fall short on the data front But for fashion and beauty brands that have been monitoring these updates since Instagram launched its first shopping tool in 2016, the big pain point out of the gate still remains: the lack of access to customer data. But they’re already over it.
- Facebook aims to answer brand pain points with ‘data that’s actionable for merchants’
On Tuesday, Facebook announced updates to its slow rollout of shopping features across Facebook and Instagram, which address some pain points for brands and provide access to more companies hoping to drive sales through the social channels.
Why fashion brands are flocking to Depop Fashion brands are increasingly taking to resale platforms, both to compensate for the current lack of physical sales channels and to minimize losses on excess inventory. In doing so, they’re also getting in on the sustainability conversation at a time when brands’ processes are under a microscope.
Luxury brand Rebecca Vallance shifts to 33% athleisure As consumers get used to the comforts of staying at home, including their WFH wardrobes, brands are adjusting their focus to make sweatpants and hoodies a significant portion of their business.
From pre-orders to small batches: Fashion brands are taking control of their inventory With slowed sales and canceled orders from wholesale partners, many companies have found themselves both scrambling to get by and staring at heaps of wasted investments in the form of unsold inventory. It’s inspired many to rethink their production processes to eliminate the monetary risk.
Gen Z’s TikTok habit is fueling fast fashion Despite all the talk of Gen Z prioritizing values and breathing new life into corporate social responsibility, when it comes to fashion, many are gravitating to cute, cheap things that will resonate on social media. And this year’s TikTok boom is adding fuel to that fire.
Fashion brands are further distancing themselves from department stores Fashion brands are shifting away from department stores’ remaining value propositions, one of which is convenience via an abundance of products. For shoppers not willing to wait for even next-day delivery, there’s the option to run into a department store and find a choice style on a rack stocked with...
The party’s over: Retailers known for going-out looks are switching gears Social butterflies are being forced to sit 2020 out, and their go-to fashion sources are adjusting their product assortments accordingly.
New access to designers is driving sales for luxury fashion brands Retail sales are slumping, consumer demand for transparency is at an all-time high, and more people are craving human connection. In response, fashion designers including Nili Lotan, Daniella Kallmeyer and Johanna Ortiz have been leaning into their own expertise and influence: They’re personally offering up customer service, style advice and...