Distressed denim: How the pivot from ‘hard pants’ is changing the industry With sweatpants, leggings and shorts serving as the unofficial uniform of Americans staying at home, sales of “hard pants” (aka jeans) are taking a hit. Largely in response, denim-focused brands are overwhelmingly announcing plans to diversify their product assortment by expanding to more relevant styles, including tops, joggers and track...
Glossy Research: Brand and retail workers are voting for Biden, in hopes of a better economy In an early-October Glossy survey of 67 brand and retail workers, 38.7% said the economy is a top-three issue that’s most important to them in this election. And 46.8% agree that the U.S. economy will improve if Joe Biden wins the election. Only 12.9% expressed the same confidence for President...
Todd Snyder on the DTC space: ‘Most customers don’t want to buy a shirt from an investment banker’ The 30-year fashion industry veteran discussed how his brand transitioned from wholesale to DTC, where it’s filling white space and why print catalogs are still alive.
Fashion Briefing: How the rise of on-demand production will reshape the industry “Having an industry with no inventory really changes the economics for brands,” said Lawrence Lenihan, chairman and co-founder Resonance Companies. “You have to change the way you work and reorganize your business. It will create a lot of dislocation in the short-term.”
The anti-Brandy Melville: A new fashion brand is making a play for Gen Z (and their moms) Woodley + Lowe, which launched this week, is doing all the right things, in terms of answering the supposed demands of its target demo: girls ages 13-21. It’s community-focused, size-inclusive, comparatively affordable (with styles priced $35-$100; Brandy Melville jeans are $40), eco-conscious and charitable. Three percent of its revenue goes...
Digitally native sneaker brand Cariuma is tapping the streetwear model to build hype Eco-conscious footwear brand Cariuma launched in September its first sneaker specifically designed for skateboarders. It’s the latest move in the brand’s play for three distinct customer groups: surfers, skaters and creatives. The plan for getting closer to these audiences and beyond is through content, athlete endorsements and product collaborations. And...
Wooing the middleman: Why fashion brands are investing in B2B virtual experiences Virtual showrooms created for retail buyers and fashion press are trending, despite the widespread goal among brands of directly selling and marketing to consumers. With ad budgets down, among other pandemic-related obstacles, brands are actively seeking traditional press coverage and the support of multi-brand retailers that provide brand awareness. And...
Fashion Briefing: The new strategies for getting brands to reinvest in physical stores As many brands sour on the idea of physical retail, retail-as-a-service platforms are scoping up discounted leases and evolving their offerings to lure those on the fence. According to their new pitches, their turnkey spaces eliminate every timely concern around retail, including inflexibility and wasted investment.
Fashion Briefing: How the first virtual NYFW will change fashion week Based on insiders’ reviews, there were pros and cons to the first virtual NYFW, as to be expected in any first stab. But even to spectators, it was apparent what worked -- and what should stick around come February to best serve the industry and engage audiences.