‘Scarcity, exclusivity and storytelling’: Re/Done’s Sean Barron on what millennial shoppers want Re/Done co-founder Sean Barron never set out to launch a sustainable denim brand. “We thought it was a project,” versus a company, he said on the latest episode of the Glossy Podcast. His business partner, Jamie Mazur, “had this idea of taking Levi's apart and making jeans that fit girls,” Barron...
Fashion Briefing: The sales channels brands are turning to now This week, we look at the distribution channels that are proving a draw for fashion brands in 2021.
‘We’ve implemented reverse morality clauses’: Influencer Patrick Janelle on how 2020 changed brand partnerships According to Patrick Janelle, 2020 spawned new opportunities for him and all influencers. “There's no better place to be than in this space, when it comes to being able to activate the marketing dollars and opportunities that actually do exist,” he said on the Glossy Podcast. “While it's been very challenging...
Fashion Briefing: Fashion loves NY New York fashion designers are campaigning for the return of the city they call home.
La DoubleJ founder JJ Martin: ‘It’s time to rethink the entire retail experience’ J.J. Martin, founder and creative director of Milan-based fashion and home goods brand La DoubleJ, didn’t take the traditional path to launching her company. And now, six years in, she’s determined to run it her own way. “I started this company selling vintage clothing and vintage jewelry online,” she said on...
With new social feature, The Yes aims to bring back shopping with friends As social platforms infringe on e-commerce territory, online marketplaces are clapping back with competitive social products meant to draw in friends versus followers. The latest includes 10-month-old The Yes, which on Tuesday added a social component to its AI-driven fashion marketplace. On top of being able to invite friends to...
Fashion Briefing: The tween-to-teen marketing playbook While creating clothes for Gen Z is one thing, getting customers to buy the styles is quite another. The tween and teen fashion brands that are seeing good traction early on have come to hold shared beliefs about their target shopper and, therefore, lean on parallel strategies. Along with peer-to-peer...
Sarah Flint and CEO Mary Beech: ‘2020 was the year we built the foundation to really scale’ “Heels are pumps were still our top-selling category,” said Sarah Flint, founder and creative director of her namesake brand, on the latest Glossy Podcast. “There is not a real explanation for that, other than maybe women buy with their hearts more than their heads sometimes.” Even so, the brand rounded...
Fashion Briefing: Gen Z and streetwear are driving a shift to genderless fashion As the top streetwear retailers have rolled out new data, activations and directions since the start of the year, it’s become clear that all have realized the opportunity in consumers beyond the male shopper. And they’re going after them.