This week, we look at the distribution channels that are proving a draw for fashion brands in 2021. 

According to Patrick Janelle, 2020 spawned new opportunities for him and all influencers. “There's no better place to be than in this space, when it comes to being able to activate the marketing dollars and opportunities that actually do exist,” he said on the Glossy Podcast. “While it's been very challenging...

New York fashion designers are campaigning for the return of the city they call home. 

J.J. Martin, founder and creative director of Milan-based fashion and home goods brand La DoubleJ, didn’t take the traditional path to launching her company. And now, six years in, she’s determined to run it her own way. “I started this company selling vintage clothing and vintage jewelry online,” she said on...

As social platforms infringe on e-commerce territory, online marketplaces are clapping back with competitive social products meant to draw in friends versus followers. The latest includes 10-month-old The Yes, which on Tuesday added a social component to its AI-driven fashion marketplace. On top of being able to invite friends to...

While creating clothes for Gen Z is one thing, getting customers to buy the styles is quite another. The tween and teen fashion brands that are seeing good traction early on have come to hold shared beliefs about their target shopper and, therefore, lean on parallel strategies. Along with peer-to-peer...

“Heels are pumps were still our top-selling category,” said Sarah Flint, founder and creative director of her namesake brand, on the latest Glossy Podcast. “There is not a real explanation for that, other than maybe women buy with their hearts more than their heads sometimes.” Even so, the brand rounded...

As the top streetwear retailers have rolled out new data, activations and directions since the start of the year, it’s become clear that all have realized the opportunity in consumers beyond the male shopper. And they’re going after them. 

On Wednesday, Olive launched as a cardboard delivery box alternative for fashion shoppers seeking more convenience and sustainability. For members who download the app or Chrome extension, the company compiles their fashion purchases across retailers into a single tote, or “shipper,” to be delivered at a chosen cadence. The tote...