For a consumer, wearing a brand’s merch is like waving the flag for what it stands for -- a means of signing on to its tribe. Many of those launching merch in the last year have established cult-like followings, including Glossier -- a pink hoodie attracted a 10,000-person waitlist --...
For those with a preconceived, “America’s Next Top Model”-influenced notion of what a model casting may be like, Nicole Miller’s iteration for her fall 2020 runway show likely wasn’t far off.
This New York Fashion Week, leading global agencies IMG and Elite World Group are leaning into their potential as media companies. Both are making focused efforts to grow or develop newer arms of business that incorporate their vast networks and, most importantly, work to diversify their revenue streams. The relevance...
As department stores flounder, fashion brands are increasingly making an effort to ramp up their direct sales. Direct access to data and customers is a legit, oft-cited reason, but at the same time, the companies are safeguarding themselves from a Barneys-style fallout.
For fashion and beauty retailers, Amazon presents new opportunities, if they play their cards right. At Amazon Strategies, the two-day forum presented by Glossy and sister sites Digiday and Modern Retail, companies broke down their secrets to using the juggernaut to their advantage. These are four of the top takeaways,...
To compete with groundbreaking competitors that seem to have sprung up, fashion companies are investing in a variety of initiatives aimed at driving their operations and products forward. The goal is to retain or establish their positioning as industry frontrunners, but the means are often tech labs and hackathons too...
A recent survey by Glossy of 58 workers found that discrimination and harassment are rampant in fashion, with 70% of industry workers stating they've been discriminated against or harassed over the course of their career. And despite more efforts being made to ensure safe workplaces across industries, fashion has been...
At a time when establishing authentic connections with customers is the name of the game, it seems the heads of fashion companies are starting to see the value of female voices and perspectives. Whether out of legal obligation, in response to media backlash or because they’ve come to appreciate diversity, more...
The latest Glossy survey shows that, while the fashion industry has evolved, expectations put on workers -- who historically put up with long hours and loads of responsibilities to be a part of the inner circle -- have remained high.