For her 100th birthday, fashion icon Iris Apfel aims to celebrate bold fashion The Iris Apfel Zentennial Collection, created in collaboration with Zenni Optical, the latest in a series of brand partnerships Apfel has introduced since January. In May, Apfel curated four home decor collections for Lowe’s and a colorful style assortment for Etsy. According to Apfel, more partnerships are in the works.
Fashion Briefing: Is retail localization the key to community? A store customized for locals doesn’t guarantee that it will become a community hub. Retailers that have been successful in immersing themselves into communities offer a blueprint to doing it right: Versus just serving their local community, they’re building their identity around it. And in doing so, they’re earning a...
Welcome to the refreshed Glossy Meet the new Glossy. Our first all-new site, the updated setup brings to the forefront our standout beauty and Glossy Pop coverage, which we’ve introduced over time. Our Glossy+ subscription also didn’t exist when we first launched, so we’ve further spotlighted our Glossy+ exclusive content and elevated our subscribers’ experience. And...
Fashion brand founder-influencer Amanda Steele on ‘OG YouTube’ and the importance of organic content Multihypenate’ Amanda Steele, 22, has spent 12 years creating content for social channels including YouTube, and also boasts the titles of fashion brand founder and actress. Steele joined the Glossy Podcast this week to talk about joining the influencer space at a young age and how influencer marketing has changed...
Fashion Briefing: The museumification of retail Considering the new ease of online shopping and the attention suck that are social platforms, will a store need to provide a museum-like experience to be a draw?
5 Questions: Foot Locker CMO Jed Berger on winning over sneaker shoppers Jed Berger, CMO of Foot Locker, discussed why mall stores still make sense, who works best as a brand collaborator and why rare sneakers aren’t the only styles that fuel demand.
Fashion Briefing: From mall brand to cultural hub: How Pacsun is beating the odds Its home base of the mall, where it has 400 stores, is struggling, and few of its counterparts that came to market near a food court have thrived. But with its focus on remaining “on top of new things,” according to Chang, Pacsun is gunning to remain an exception. It’s...
‘Demand has reached a fever pitch’: More luxury brands are seeking leather alternatives Thanks to increasing partnerships between influential fashion players and emerging biomaterials companies, products composed of leather alternatives are becoming more commonplace in luxury. Innovative materials offering more sustainability and comparable quality are fueling the trend, as are heightened focuses on brands’ ethics and values.
Fashion Briefing: Fashion houses’ walls are coming down. What it means for the industry Spotlighted in LVMH’s recent flurry of activity, overall industry priorities are shifting from holding true to longstanding traditions to empowering revered creatives to do their thing.