J.Crew is embarking on a fresh start, but it’s keeping a key component of its old playbook: Product collaborations are set to remain a core focus.

So much for taking inspiration from amusement park-like international malls. In the pandemic world, malls are taking cues from Americans' newly realized comforts of home. 

In his 13 years working on the events production side of IMG, Dominic Kaffka -- now svp of IMG Fashion Events -- has not only had an insider’s view of New York Fashion Week’s ongoing transformation, but he’s also had a hand in steering its course. 

Going into 2020, many brands with several years under their belt had the benefits of financial stability and strong product associations, sans marketing. However, many also had longstanding systems in place that were fixed to a fault, when nimbleness was a virtue. As such, getting through the last 18 months is,...

A record number of NYFW events are being offered to consumers this season, largely due to more designers being open to the idea. Along with organizer IMG and presenting sponsor Afterpay, designers see it as a natural progression of the event -- but also a money-making opportunity. IMG is contending...

With class back in session, many brands are forgoing the opportunity to offer up big promotions around their school-perfect product categories. However, many have returned to investing in back-to-school campaigns to get in front of those in shopping mode.

“There was a time when, for marketing, you would have your [single] editorial brand image, and you would push it out. That would be it,” said Sara Tervo, CMO of Express, following the virtual investor event. Now, she said, the Express community is informing the brand’s presence, from its posts...

The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.

The Iris Apfel Zentennial Collection, created in collaboration with Zenni Optical, the latest in a series of brand partnerships Apfel has introduced since January. In May, Apfel curated four home decor collections for Lowe’s and a colorful style assortment for Etsy. According to Apfel, more partnerships are in the works.