Revolve’s increasingly ‘aggressive’ marketing strategy is paying off Pandemic-related restrictions around traveling and gallivanting like we once did still remain. And its signature Coachella-adjacent Revolve Festival was canceled two years in a row. Even so, Revolve, fueled by women buying going-out looks and its own influencer-populated grand events, is at its height.
Fashion Briefing: In athleisure’s wake, utilitarian workwear emerges as the trend of the moment “Workwear is a step up from athleisure. It's a little bit more formal and together, but still retains the ease we've grown accustomed to. It’s almost a subversive take on [business] workwear. No one's putting on a tailored suit anymore.”
Dora Maar founder Lauren Wilson: ‘There’s really something to be said for the micro-influencer’ Luxury fashion resale site Dora Maar launched in 2019. It was good timing, considering how resale has taken off since the start of the pandemic. “In 2020, we found our footing. And in 2021, we really blew it out,” said Lauren Wilson, founder and CEO of Dora Maar, on the...
Fashion Briefing: The Anine Bing guide to growing from influencer brand to global fashion house This year, as Anine Bing celebrates a decade in business, it’s hitting the gas on expansion plans aimed at shoppers far beyond Bing’s 1 million Instagram followers. Among them: entering China and opening 10 global stores. It’s not a new strategy for the L.A.-based company, which has never featured Bing...
Indochino’s Drew Green on opening 100 stores: ‘Southern states are becoming our top markets’ Indochino's set to eclipse 100 stores this year, opening eight in February alone, Green said on the latest Glossy Podcast. Its other plans for 2022 include expanding to women's suiting and increasing its wedding apparel business.
NYFW Briefing: Designers are stepping up to the challenge to show their collections ‘everywhere’ Many brands have opted to dodge the risks associated with a live show in recent seasons. Several have fallen back on digital-based presentations and, at the same time, become increasingly sold on the power of a show catered to a global audience. Now, they’re weighing the decision to go all-in,...
Fashion Briefing: Even as Phoebe Philo Studio stalls, quiet luxury is catching on It’s a safe bet that, rather than wait around for Philo’s next move while strictly wearing Old Céline, fans of Philo’s quiet approach to luxury have found solace in other brands of a similar mindset. The Row, Loro Piana, Lemaire, Deveaux, Brunello Cucinelli, Jil Sander and Lafayette 148 all trade...
Studs founders Anna Harman and Lisa Bubbers on their plan to open ‘many hundreds’ of stores In late 2019, when Anna Harman and Lisa Bubbers launched ear piercing and pierced earring company Studs, providing IRL services was at the center of their business model. But then the pandemic hit. Today, e-commerce is every bit as important. "In 2022, we're focused on both [channels]," said Harman, on...
Fashion Briefing: The brand playbook for growing beyond a cult product This week, the founders of two very different brands discuss how they’re leveraging a hot hero product to build a business that transcends fads.