Fashion Briefing: Bra brands want you to go back to work Working from home served as permission to remain comfortable throughout the workday. And as women traded “hard pants” for leggings and sweats, they abandoned bra styles with wires and padding in favor of bralettes, sports bras or nothing at all. For many workers, tides are now turning — to some extent.
Dia & Co’s Nadia Boujarwah: ‘We’re at the beginning of the next renaissance of plus-size fashion’ Eight years ago, Nadia Boujarwah launched fashion styling and e-commerce company Dia & Co to cater to women wearing sizes 10-32. This customer segment has long been neglected, but according to Boujarwah, brand interest in serving the demo is at its height. “The social calls for inclusivity have never been...
With Soho Skin, Soho House builds on member-fueled brand strategy As brands increasingly embark on a mission to become “a full lifestyle brand,” Soho House is decidedly leading the pack. Building on its retail offerings of home furnishings and natural beauty products, it debuted skin-care brand Soho Skin this month.
2 flagships in 3 blocks: Inside What Goes Around Comes Around’s bold SoHo plan The center of New York's SoHo spotlights the increasing competition among luxury resale companies. As of next week, 29-year-old What Goes Around Comes Around will have two flagship stores in a three-block span of the neighborhood. And, depending on the route taken, The RealReal or Rebag will be positioned between...
Fashion Briefing: New retail strategies are emerging as brands fall back on physical stores As digital advertising costs rise, more fashion companies are newly opening stores to reach customers. And they’re taking innovative approaches that are set to play into the accelerated reshaping of the physical retail landscape that’s been in swing since 2020. This week’s briefing breaks down four examples.
Dagne Dover founders Melissa Mash and Deepa Gandhi: ‘When you make great product, word of mouth happens’ Nine years ago, when CEO Melissa Mash and COO Deepa Gandhi set out to launch their accessories brand, Dagne Dover, they made sure to do things their way. That included being thoughtful about the makeup of their founding team and getting the brand off the ground before bringing in outside...
‘This is the new way to dress’: Banana Republic CEO Sandra Stangl on the evolution of workwear “It comes down to understanding the desire to let go of conventions and embrace a level of play and imagination, as the concept of ‘work’ continues to evolve."
The cult of the Miu Miu mini skirt “Luxury fashion houses have been paying close attention to the popularity of the Y2K aesthetic among fashion shoppers and TikTok users, and Miu Miu's ability to incorporate elements of nostalgia in its spring 2022 collection paid off."
Fashion Briefing: Facilitating values-led shopping is the new retail standard This week’s briefing looks at retailers’ answers to the rise of values-driven shopping. Plus: The cult of the Miu Miu mini skirt, the launch of Banana Republic’s (no-activewear) BR Athletics, Cynthia Rowley sets a grand stage for content creation, and fast-fashion brand Cider becomes a unicorn.