Hollister Co. Head of Global Brand Marketing Strategy Jacee Scoular: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Pacsun President Brieane Olson: 2022 Top Marketer In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.
Fashion Briefing: New acquisitions of pandemic-hot U.S. brands poise Europe for fashion dominance While many fashion brands failed to weather the pandemic storm of the last two-plus years, industry giants with stronger infrastructures, immediately available resources and, therefore, more stability have been able to take advantage of opportunities and strengthen their footholds on their respective markets. Along with pouncing on prime real estate...
Fashion Briefing: ‘Recession-proof’ luxury fashion is gaining traction as an investment opportunity The popularity of NFTs has opened the door to more opportunities for young consumers to invest in big-ticket fashion products.
Fashion Briefing: Fashion brands are revamping their data-driven approach to opening stores Thanks to the pandemic’s impact on the retail environment, brands are overhauling the data they consider when choosing where to set up shop.
Fashion Briefing: Should ready-to-wear brands just stick to clothes?  So much for building out a lifestyle brand. Compared to clothes, contemporary brands are finding their customer is willing to make bigger investments in accessories. And, for better or worse, they’re turning to top luxury fashion houses to do so.
Batsheva Hay on her ‘vision board’ goal of becoming the next Laura Ashley Batsheva hit a lot of radars when Ella Emhoff, Kamala Harris's stepdaughter, wore the brand to the 2021 inauguration. According to Hay, the resulting brand awareness worked wonders to drive sales: “I didn't know that it would be so huge. I got a big sales boost from it that I...
As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.
Fashion Briefing: The original creator house, Levi’s Haus of Strauss opens in Mexico Serving as cultural hubs within cultural hubs, the Hauses fuse music, food and art within the confines of the world’s most influential cities. The intention is to foster relationships with people in the arts and entertainment industries by providing a “safe space” via one-on-one service and exclusive parties. The goal...