The bridal industry, one of the many markets that rely on in-person customer experiences, was not spared by Covid-19. However, “snowmageddons, hurricanes, Covid, murder hornets -- nothing can cancel love,” said Kelly Cook, chief marketing and IT officer at David’s Bridal, on the latest Glossy Podcast.

Kuaishou, which translates to “quick hand,” is a Chinese short-video platform and a nemesis of TikTok’s local version Douyin. It was an unexpected platform choice for Louis Vuitton as its content is known for being geared toward China’s mass market, with audiences in less populous and less developed regions. 

In China, there has been a growing number of senior influencers across popular social platforms including Douyin and Little Red Book.

Erin Carpenter, Nude Barre founder and CEO, quite literally walked a mile in “pink ballet shoes” and “beige tights,” and felt the pain of finding hosiery in the right shade. It's a struggle that has been experienced before by current customers of Nude Barre, which offers hosiery and underwear in 12...

With a prolonged period from May 25 to June 20 this year, a week longer than 2020’s 618 event, China’s mid-year shopping bonanza is getting increasingly heated as competition grows. E-commerce giants Alibaba and JD.com have been joined by a flux of newcomers including short-video platforms Kuaishou and Douyin (TikTok’s...

Glossy’s very first Fashion & Luxury Summit Worldwide invited speakers from around the world to discuss the projects and priorities they’re obsessing over. We discussed subjects as varied and disparate as brand strategies for tapping into the Chinese market, the surge in enthusiasm for fashion-as-investment and the models that are...

The Center for Disease Control (CDC) has announced that vaccinated people throughout the U.S. can go unmasked in certain public settings, and big chains like Macy's and Target have already lifted mask mandates for vaccinated customers. Still, 66% of people are still uncomfortable going maskless and say they’ll most likely...

Gucci made a splash in May when a virtual Gucci bag sold in the video game ecosystem Roblox for $4,115, more than the tangible purse, which retails for $3,400. It’s easy to see why the luxury brand is doubling down on Roblox experiences. 

Led by the likes of powerhouse brands Gucci and Balenciaga, a renaissance of 1920s-equivalent proportions appears to be in store for the global fashion industry in the post-Covid era.