Glossy Research: 32% of retailers have now furloughed store staff For the vast majority of respondents, optimizing e-commerce channels is the most important step. As more and more people move to shopping online, retailers of all types are trying to make sure their e-commerce and delivery channels are optimized -- as wine seller Winc’s co-founder Brian Smith said during a...
Glossy Research: How ad spending is changing in the coronavirus era The coronavirus crisis has changed how brands and retailers spend marketing money. The vast majority of campaigns are on hold or canceled -- 73 percent of buyers said brands are now “pausing” campaigns while they assess their next moves.
- Glossy Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms
Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.
Introducing Glossy+ Talks Glossy+ Talks are regularly scheduled Zoom calls featuring fireside chats exclusively available to Glossy+ members. Talks feature conversations with industry leaders across the luxury, beauty, fashion and wellness industries. Members can expect to receive valuable insight on everything from brick and mortar retail to the evolution of DTC to Instagram...
How brands are adapting to the expectations of an increasingly vegan generation Gen Z is flocking to veganism, leaving brands selling non-animal products struggling to adapt to their expectations.
The saddest generation: Why Gen Z is the most anxious generation ever Alex is a 22-year-old social media manager for a startup. Six months ago, while standing in a crowded No. 3 express train on the way to work, he had a panic attack.
TikTok Royalty: Here are the stars you need to know Most adults have probably never heard of Loren Gray. But plenty of teens know all about the TikTok celebrity with 38.4 million followers. What exactly makes a creator like Gray soar in popularity is somewhat of a mystery, but those who “understand trends and become early adopters are more likely...
What’s trending: Experts decode Generation Z Now that members of Generation Z are entering the workforce and beginning to flex their purchasing power, marketers want to better understand these individuals who were born from 1995 to 2012. Seven Gen Z marketers and entrepreneurs share their insights from the frontlines.
