The rise of DermTok As Covid-19 slowed in-person office visits, doctors across specialties are joining TikTok’s growing platform. Within the skin-care space, this has led to the rise of “DermTok.” Whether teaching users about rosacea or explaining sclerotherapy procedures, practicing dermatologists have gone viral on TikTok with their bite-sized skin-care advice. They are finding...
Businesses grapple to maintain company culture for their distributed workforces The move to remote working has made it more difficult to promote company culture and remind staffers what the organization stands for.
The rise of the creator house Agencies like Nashville’s Of Note are increasingly popping up around the country, serving as the bridge that connects national brands to local influencers.
Broken windows, ‘cuddling breaks’ and interrupted video calls: Parents share realities of juggling work while homeschooling kids After almost a year of rolling lockdowns, school closures and lack of access to childcare support, battle-weary parents continue to juggle full-time jobs remotely while either homeschooling or babysitting 24/7.
WeChat’s red envelope cover is fashion brands’ shiny new ad space Adults giving red envelopes with monetary gifts to kids during Chinese New Year is a common tradition. But in recent years, for gifting friends and colleagues, the tradition has migrated onto China’s super-app, WeChat. This behavioral change created an opportunity for brand exposure and engagement.
Everything you need to know about Amazon’s fashion ambitions In the past two years, Amazon has rolled out a suite of fashion-tech features, all in the hopes of finding new ways to draw in fashion customers. The pace of innovation is furious, with new features popping up nearly every month -- yet while some of those features have already...
Influencer Sean Garrette is breaking barriers for Black men in skin care Garrette is no stranger to beauty and skin care. “After suffering from adult acne when I turned 21, I found my true love and obsession with skin care,” he said. Upon resolving his own skin issues, he felt the motivation to help others struggling with skin concerns. “I’ve been treating...
Marketplace Dough wants to put money in the pockets of female-owned beauty brands As companies aim to become more purpose-driven to satisfy the conscious consumer, e-commerce platform Dough is committed to deepening the pockets and heightening the profiles of emerging female-owned beauty brands