This week I look at Sephora's ambitious customized-beauty play, which includes a new online and in-store partnership with Function of Beauty and the retail expansion of skin-care brand Proven. 

Called Forget the Filler Skin-Plumping Line Smoothing Perfecting Cream, the new cream may be the first skin-care item from Lawless Beauty, but it is not the first time a makeup brand has attempted to expand to makeup. According to the company, sales of its Forget the Filler products have grown...

Overall, Olaplex has had a tough last four quarters since the third quarter of 2022. Competition, product misinformation and a higher promotional environment were cited on the earnings call as the root causes. Olaplex’s stock price fell at the start of the day by approximately 11%.

TikTok just completed its first-ever Small-Medium-Business Beauty and Care Week, in a bid to drive SMB advertising on the social media platform.

During the month of June, Ouai tapped into an in-flight advertising opportunity with JetBlue. The ad, featuring its St. Barts-scented body products, was meant to evoke a glamorous, sexy and sophisticated mood board for viewers.

With the partnership, Hydrafacial is billing itself as a gateway treatment that brings customers through the door on a near-monthly basis. Customers can then load up on the additional treatments LaserAway offers, like injectables, laser hair removal or body contouring.

Black consumers are three times more likely to be dissatisfied than non-Black consumers with their hair care, skin care, and makeup options.

The music collective, a first for Sephora, comprises 55 emerging artists and 500 songs across various genres. Sephora will use the artists’ work for social content and campaigns, primarily on TikTok, where music has become a dominating factor in production and success.

On July 31, Amika is sponsoring a gaming tournament on Twitch called Bestie Battle Valorant Tournament, the largest women and nonbinary Valorant tournament of Summer 2023. Valorant is a free-to-play first-person tactical shooter game.