How The Estee Lauder Companies’ online division is leading its modernization ELC Online has become a crucial element of the 73-year-old company, as its online sales have risen, on average, 25 percent over the last five years. Online sales accounted for 13 percent of total sales in 2018; additionally, there were cumulatively 425 million brand-specific website visits, according to the fourth-quarter...
How The Estee Lauder Companies is tapping its millennial and Gen-Z employees to modernize In the beauty industry and beyond, millennials and Gen Z are more important than ever, both as employees and customers. The Estée Lauder Companies maintains an internal corporate program, referred to as a reverse-mentorship, which partners millennial or Gen-Z employees with older and more senior counterparts, and the younger employees...
NYFW briefing: Wellness is everywhere It's not just about what you wear. From focusing on nature to clothes as wellness -- and of course, female empowerment -- designers are all about how clothes make you feel. At least, that's how they're positioning it.
Bawdy Beauty founder Sylwia Wiesenberg: ‘Wellness will be integrated into fashion’ Sylwia Wiesenberg, founder and CEO of Bawdy Beauty, spoke to Glossy about what defines NYFW's value, why now is the right time for Bawdy to appear backstage and how the concept of wellness is infiltrating fashion.
Clean cosmetics brand Lawless Beauty leans into Sephora for growth Lawless Beauty, a clean cosmetics brand founded in Oct. 2017, has found new success since it launched at Sephora in March 2018. The brand now plans to invest more resources into its relationship by tripling the number of products to 12 and doubling its number of SKUs to 72.
Clinique opens first-ever pop-up store Clinique iD, which launched in December 2018, was created, in part, to seize on the surging customization trend, as well as bring renewed relevance to the 50-year-old brand. The five-day pop-up, located in New York City's SoHo neighborhood, serves as a way to continue that messaging. It will also be a...
San Francisco Equity Partners’ Scott Potter: ‘Authenticity is something you can’t fake through a marketing channel’ Managing partner Scott Potter discussed with Glossy what trends are emerging in clean beauty, what authenticity in that space means and how retailers are betting on beauty.
Natural men’s beauty brand Ernest Supplies launches price-accessible diffusion line Ernest Supplies, a natural skin-care brand founded in 2013, is launching at Target on Tuesday with an exclusive diffusion line meant to offer clean beauty to men at more accessible, mass-retail prices.
Beauty retailer Violet Grey is taking a content-first strategy Editorial content via tutorials, Q&As and first-person essays have always had their place in the beauty industry, primarily in print magazines and online publications. But for some retailers, like Violet Grey, Goop and Net-a-Porter, editorial content is the key driver behind their e-commerce businesses.