A key result of the site relaunch is that there's now more emphasis on Face Haus aestheticians, as the company works to further integrate employees into its marketing across channels.
Josh Wood Colour, a U.K-based. at-home hair dye brand by celebrity colorist Josh Wood, raised a $6.5 million dollars Series A on March 10 to propel the brand’s global growth and accelerate its digital innovations. The funding round was led by Index Ventures. which counts Farfetch and Glossier in its...
Beauty brands utilizing augmented reality ads in Facebook’s newsfeed might just be the next significant innovation in digital advertising.
The Fenty effect may have ushered in an era of diverse foundation shades, but with 40 or more options, it also allowed for a larger margin of error within shade matching for customers. For its part, Il Makiage is launching on March 7 a foundation-matching quiz (with a proprietary algorithm) and a try-before-you-buy program...
This collaboration comes at a time when Harry’s and Heyday have been rolling out new brands and deepening their brand positioning. The new product, a detoxifying and exfoliating mask, is specifically aimed at broadening Harry’s grooming category and serving as a testbed for Heyday’s own product line.
Skin Laundry is charting its next phase of growth, which includes opening more locations, expanding its skin care line and getting into customized skin care prescriptions.
Artis, the luxury beauty brand that has sold over 1 million brushes in 30 countries and is in over 600 retail doors, wants to continue its growth trajectory by moving into skin care.
Glossier, the direct-to-consumer darling of the indie beauty world, is expanding its business with the launch of a new sub-brand called Glossier Play. The brand is quiet on what Glossier Play is, but its recent trademark filings hint at bigger plans to create a lifestyle brand.
In June 2018, the launched began an unpaid influencer campaign involving Tera Peterson, founder of NuFace, making free house calls to influencers in the Los Angeles area.