Then I Met You is taking an anti-self-care approach by trying to get customers thinking outside of themselves and instead at their interpersonal relationships and community.

Harry's, the premium DTC men’s shaving company, is hoping to build its company portfolio to compete with the likes of Unilever and P&G by being the majority owner for any brands it builds and buys, and reaching "millions" more customers.

Launching with a set of three fragrances today, the retailer intends to use them as a test bed to understand how consumers respond in order to further fuel its own beauty and wellness brands.

Borrowing a page from the Glossier playbook, the brand has relied on a social media-heavy strategy by focusing on user-generated content from launch, showcasing a diverse array of both women using makeup and application techniques.

Clean beauty is becoming big business and dedicated retailers like Credo Beauty, Follain and The Detox Market are expanding their reach to customers.

James Charles shared his thoughts on the emerging male-beauty trend, as well as the problems within the current influencer economy and solutions for improving them.

With customers becoming more savvy about what ingredients are in their cosmetics and thoughtful about the beauty industry's environmental impact, a new product category has popped up: waterless products.

Scentbird plans to play this strategy forward by launching two or three bath and body capsule collections per year to create merchandise assortment and retain and acquire new customers.

As the natural beauty movement continues to grow, indie brands have helped drive the conversations around inclusivity and holistic wellness, and they are now tackling traditionally taboo subjects.