Marketplaces drove 40% of e-commerce growth in 2024, according to new report A report from marketplace and social commerce automation platform Cymbio published on Wednesday found that marketplaces drove more than 40% of total e-commerce growth in 2024. The report, using internal data from Cymbio as well as Capital One and Emarketer, found direct-to-consumer channels drove 25% of e-commerce growth. Cymbio estimates...
How much does the social media backlash to the Sánchez-Bezos wedding matter to brands? The polarizing reactions to the wedding beg the question: Is dressing the woman marrying the fourth-richest man in the world worth the backlash that seems inevitable with any obscene displays of wealth? For the luxury brands involved, the answer seems to be yes.
‘I can have my cake and eat it, too’: Why younger patients are seeking facelifts Facelifts have had a makeover. Once synonymous with the overdone plastic surgery look of pinched skin and taut ears, today’s facelifts have a new look thanks to advancing techniques and open conversations around cosmetic procedures. And doctors say they are now seeing more patients in their 40s and 50s seeking...
With Dedcool, Erewhon launches its first fragrance-inspired smoothie With the launch of a limited-edition vegan smoothie, Dedcool's Xtra Milk perfume is the latest product to get the coveted Erewhon smoothie treatment.
Can the body mist category grow up? Many new body-mist launches are explicitly targeting the lucrative Gen-Z and Gen-Alpha fragrance consumer. But with the category growing more crowded, others are experimenting with body mists featuring sophisticated scents, high-touch packaging, and additional skin and hair benefits to stand out as more than just an appeal to wallet-conscious teens...
The fragrance brands dominating Instagram are not the same ones making bank on TikTok Luxury brands like Parfums de Marly and Kilian dominated Instagram for the month of May, according to a new report from Mintoiro. The more polished aesthetic dominant on Instagram does not always translate well to TikTok’s more DIY appeal, however.
From Guava to Sardine Girl Summer: Why beauty can’t stop serving up foodie trends Foodie microtrends like "Guava Girl Summer" have taken off as an appealing way to repackage standard beauty looks under a new name. But they also speak to consumers looking to participate in a lifestyle via their fashion and beauty choices.
Why authors are fashion’s next top models Ten years after literary icon Joan Didion appeared in a Phoebe Philo-era Céline campaign, writers like Zadie Smith and Ottessa Moshfegh are getting their due in fashion.
The scented sunscreen category is heating up this summer. Voluspa and Coola want in on the craze The two 20-year-old brands are teaming up to launch a limited-edition sunscreen scented with Voluspa's best-selling California Summers fragrance. But both the fragrance and SPF categories have only grown more competitive in recent months.