Nearly 80% of U.S. TikTok Shop purchases are going to health and beauty purchases, with the category reaching $1.34 billion in sales in 2024. But even with that appetite, convincing those consumers to make a purchase is not always an easy gambit, according to a new survey.

At Glossy's sexual wellness panel, the founders of Maude, Love Wellness and Jems shared the challenges of changing consumer perception in a stigmatized category.

With the rise of fast-paced platforms like TikTok and a growing acceptance of lab-grown diamonds, even the resolutely traditional engagement ring is subject to quickening trend cycles. And celebrities like Zendaya and Selena Gomez are fueling the conversation.

Fragrance was the undisputed star beauty category of 2024. But in contrast to its explosion across the sector, fragrance is growing more slowly on beauty's next big retailer: Amazon.

Spurred by shifting wellness trends like the rise of GLP-1s, protein is no longer just for weight-lifting gym bros — it's also a star player in snacks, desserts and boutique wellness brands. But experts caution we aren't necessarily starving for more protein.

Many of the perfumes on the market today are made by just a handful of fragrance developers. Founded by former Google researcher Alex Wiltschko, new fragrance developer Generation by Osmo hopes to fill a gap for smaller brands and producers by drawing upon automation and artificial intelligence.

An increasing number of beauty brands, like the newly launched Tilt Beauty, are making products designed for people with disabilities. But designing with accessibility in mind comes with its own array of challenges.

Bath & Body Works' under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years as the body splash category continues to explode. But with that increased interest in body splash comes increased competition.

With consumers growing accustomed to using artificial intelligence to shop, Google unveils three new artificial intelligence features allowing fashion and beauty consumers to virtually try-on trending looks and styles.