 Exclusive: Digital-native perfume brand Commodity opens first retail store
Exclusive: Digital-native perfume brand Commodity opens first retail store Commodity has found a dedicated audience on online forums like TikTok since relaunching in 2021. Now the brand faces a new challenge: connecting with consumers IRL in New York City's competitive retail landscape.
 Fragrance remains a bright spot at LVMH amid luxury decline
Fragrance remains a bright spot at LVMH amid luxury decline The French luxury conglomerate reported a 3% growth in perfume and cosmetics for the third quarter of 2024. But the fragrance boom may finally be waning.
 Who’s winning the 40-plus beauty market?
Who’s winning the 40-plus beauty market? Changing cultural norms around aging have led to new beauty brands and social media creators targeting a 40-plus audience. But with high disposable incomes and little competition, the Gen X beauty consumer is still up for grabs.
 Messi already sells everything from luxury bags to sneakers. Can he build a $100 million fragrance brand?
Messi already sells everything from luxury bags to sneakers. Can he build a $100 million fragrance brand? The soccer legend has already conquered every milestone in sports. With his newest venture, he takes on a new challenge: the increasingly crowded celebrity fragrance category.
 Clinique reinvents Happy for the body mist generation. Will Gen Z take a whiff?
Clinique reinvents Happy for the body mist generation. Will Gen Z take a whiff? Clinique's Black Honey lipstick found a whole new generation of consumers thanks to social media. The Estée Lauder-owned brand is hoping its iconic Happy fragrance will find new life as well with a trendy body mist format.
 ‘I don’t look at any fragrance brands’: Vyrao founder Yasmin Sewell on staying ahead of the wellness fragrance curve
‘I don’t look at any fragrance brands’: Vyrao founder Yasmin Sewell on staying ahead of the wellness fragrance curve With new investment from L Catterton, the founder of the British fragrance brand is at the forefront of a craze for wellness perfumes. But with that craze comes more competition.
 Stay golden: The new era of luxury tanning
Stay golden: The new era of luxury tanning From $100 tanning serums to high-end "wellness" retreats, the world of tanning has evolved significantly over the last century. But even as attitudes around sunbathing shift, the status of a tan has yet to lose its luster.
 Credo Beauty branches into home decor with candles
Credo Beauty branches into home decor with candles The nearly 1-year-old candle brand is part of an increasingly crowded market for mood-boosting fragrances. With Credo, it hopes to take the next step forward.
 From bespoke perfumes to custom private jet scents, the most luxurious fragrances can’t be bought in stores
From bespoke perfumes to custom private jet scents, the most luxurious fragrances can’t be bought in stores Fragrance prices have only increased in recent years to meet consumer demand for luxury beauty. But beyond the high-end perfume counter exists another, more exclusive tier: the five-figure custom perfume.