Beauty & Wellness Briefing: Inside Glossier’s WNBA Draft glam room This week, I checked in on Glossier’s growing stake in the WNBA. Additionally, Merit makes moves for Europe, and female founders are pleading with President Trump to reverse costly tariffs.
Inside Yves Saint Laurent’s new fragrance strategy YSL already has more than one fragrance blockbuster under its belt, including 2014’s Black Opium and 2019’s Libre. But keeping pace with market demands means investing in the booming niche sector. To do so, the L’Oréal-owned brad has revamped its higher-priced Vestiaire perfume line.
Sephora strategies: How brands can win big during the Sephora Savings Event The biannual sale is a win-win for brands not only to keep regular buyers stocked on their favorite staple products, but also to acquire new customers. Successfully leveraging the sale, however, means keeping a tight eye on inventory and capturing eyeballs ahead of the event with in-person activations and new products.
Confessions of a fragrance CEO: ‘Tariffs are going to require an examination of the entire industry’ The average fragrance contains potentially hundreds of ingredients that have crossed multiple borders before reaching consumers. Alex Wiltschko, CEO and founder of fragrance research company Osmo, believes AI can mitigate the impact of tariffs on fragrance production and pricing.
Recession blonde: How inflation and tariffs are driving hair trends Feeling the effects of inflation and a potential recession, consumers are making adjustments to their beauty budgets. And that includes their hair cuts and color.
Why Byredo is expanding on its classic scents With a growing absolu de parfums series, the niche pioneer is offering its own take on flankers and capitalizing on its top sellers.
The big business of perfume flankers Flankers are a well trod — and low-cost — way to keep a perfume franchise alive. But repetitive rereleases can dilute a brand when perfume consumers crave novelty and artistic expression.
The best place to buy fragrance? Costco In search of bigger and better deals, perfume influencers are showcasing deep discounts at the likes of Costco and TJ Maxx. But the retailers are still a comparatively small piece of the fragrance pie.
How designer fragrances are taking cues from niche brands Today's designer perfume launches look more like their niche counterparts, with higher prices, more limited distribution and a more cohesive image with their fashion counterparts. But keeping pace with the fashion strategy also means being subject to a revolving door of fashion creative directors.