Many new body-mist launches are explicitly targeting the lucrative Gen-Z and Gen-Alpha fragrance consumer. But with the category growing more crowded, others are experimenting with body mists featuring sophisticated scents, high-touch packaging, and additional skin and hair benefits to stand out as more than just an appeal to wallet-conscious teens...

Luxury brands like Parfums de Marly and Kilian dominated Instagram for the month of May, according to a new report from Mintoiro. The more polished aesthetic dominant on Instagram does not always translate well to TikTok’s more DIY appeal, however.

Foodie microtrends like "Guava Girl Summer" have taken off as an appealing way to repackage standard beauty looks under a new name. But they also speak to consumers looking to participate in a lifestyle via their fashion and beauty choices.

Ten years after literary icon Joan Didion appeared in a Phoebe Philo-era Céline campaign, writers like Zadie Smith and Ottessa Moshfegh are getting their due in fashion. 

The two 20-year-old brands are teaming up to launch a limited-edition sunscreen scented with Voluspa's best-selling California Summers fragrance. But both the fragrance and SPF categories have only grown more competitive in recent months.

Alongside new creative directors and a new CEO under its belt for 2025, the conglomerate is betting on sustainability initiatives to keep it competitive in a shifting luxury landscape.

In January, Editions de Parfums Frédéric Malle closed its North American flagship store on Manhattan’s Madison Avenue. Just six months later, the brand’s new flagship store is up and running. The new store plays into the brand’s larger strategy to foster engagement with its core consumer base through experiential eventing...

The 10-year-old body-care brand has remained ahead of the body mist craze with on-trend gourmand scents and immersive storytelling. Now, two years after it was discontinued, Sol de Janeiro is bringing back the fan favorite Cheirosa 39 mist.

This week, I talked to Nielsen IQ about its new data sharing partnership with Sephora. Additionally, Glossier gets in on the body mist craze and Quince takes a stab at beauty retail.