‘Culture is moving at the speed of swipe’: Why E.l.f. Beauty considers itself an entertainment company as much as a beauty brand With consumers turning more and more to platforms like TikTok Shop and ChatGPT to do their shopping, the beauty giant is hoping to stay ahead of a fast-evolving digital sphere.
Beauty Briefing: How fragrance is winning on TikTok Shop Glossy checked in on Snif’s explosive sales day on TikTok Shop, thanks to Mikayla Nogueira, and what it means for the fragrance category and the retailer as a whole.
Dupe fragrance has hit the mainstream. Now what? When dupe perfumes first hit the market, they existed largely on the periphery of the fragrance industry. Since then, dupe fragrance brands have exploded into the mainstream, entering major retailers, partnering with celebrities and occupying prime real estate. But within the fragrance industry, the term still elicits a certain hesitation...
What a potential Puig and Estée Lauder merger means for fragrance A combined Puig and Estée Lauder would create one of the most powerful fragrance portfolios in the industry. But it also raises questions for what happens to creativity and innovation in a fragrance market that looks to be increasingly dominated by mega-corporations.
Beauty Briefing: What’s behind the monobrand perfume store boom This week, I looked into the spate of perfume stores opening in New York and across the globe. Additionally, Puig shakes up its C-suite with a new CEO and CFO, and both L’Oréal and Estée Lauder have their eye on the Indian beauty market.
Macy’s, Inc. is looking to leverage AI ahead of a cautious outlook for 2026 The department store giant and Bloomingdale's and Bluemercury owner reported a 1.5% growth in comparable sales for 2025. Looking ahead to 2026, however, the company is projecting sales to remain flat as consumers take a cautious approach to spending.
Beauty Briefing: Why Botox is showing up everywhere, from your home to Planned Parenthood This week, I checked in on the rise of Botox and aesthetic treatments outside of the traditional dermatologist’s office. Additionally, the Trump administration reportedly stands to rake in billions of dollars from the investors who acquired TikTok’s U.S. operations, and Jo Malone is in hot water with Estée Lauder over...
Sephora announces partnership with F1 Academy The LVMH-owned beauty giant is the latest brand to partner with F1 Academy, the women’s racing championship founded by Formula One Group. It joins the likes of Charlotte Tilbury and Wella Professionals in seeing the growing opportunity in the emerging sports league.
Exclusive: Fat Mascara is back When Jessica Matlin announced what was then the final episode of Fat Mascara in May 2025, she didn't know what she would do with the podcast she had built over nearly 10 years and 580 episodes. Now, the beloved beauty podcast is back, with People Inc. and Milani on board as...