Sephora announces partnership with F1 Academy The LVMH-owned beauty giant is the latest brand to partner with F1 Academy, the women’s racing championship founded by Formula One Group. It joins the likes of Charlotte Tilbury and Wella Professionals in seeing the growing opportunity in the emerging sports league.
Exclusive: Fat Mascara is back When Jessica Matlin announced what was then the final episode of Fat Mascara in May 2025, she didn't know what she would do with the podcast she had built over nearly 10 years and 580 episodes. Now, the beloved beauty podcast is back, with People Inc. and Milani on board as...
Exclusive: Phlur to expand to Mexico and Europe Following its rollout to the Middle East and Australia in 2025, the fragrance brand is entering Mexico and 15 European countries via Sephora in April. But it will need to convince more traditional fragrance consumers to try its new-wave hits like Vanilla Skin and Matcha Milk.
Beauty Briefing: How Walmart became a beauty destination This week, I checked in on the battle between Walmart and Target for beauty consumers. Additionally, Glossier is expanding the You perfume franchise, and Victoria Beckham reports double-digit growth in annual sales.
Bath & Body Works is leaning on content creators, reworking packaging and formulations to recoup sales As part of its Consumer First Formula turnaround plan announced in November, the Ohio-based personal care company is implementing new strategies to reinvigorate consumers in a competitive market. That includes modernizing its packaging and formulations to keep up with new demands.
Beauty Briefing: Why everyone wants a piece of Carolyn Bessette Kennedy This week, I checked in on the beauty brands and consumers tapping into CBK’s ‘90s style — and the brewing pushback. Additionally, Charlotte Tilbury shakes up its C-suite, and Summer Fridays expands to fragrance.
‘The perfume houses of tomorrow are scaling up today’: Matiere Premiere’s CEO on priming the brand for global expansion When Caius von Knorring, Aurélien Guichard and Cédric Meiffret launched Matiere Premiere in 2017, $25 million in sales was about the ceiling for a successful niche perfume brand. Now, with niche fragrance a billion-dollar business and global expansion on the horizon, Matiere Premiere has its eye on becoming one of...
Can solid perfume be the next body mist? Solid perfumes have long been on the market, with brands like Glossier and Diptyque offering solid versions of their traditional spray perfumes. But with fragrance sales still on the rise, a new wave of brands is experimenting with solid fragrances to appease customers looking for novelty and affordability in their...
Beauty Briefing: From nausea to relief, how beauty founders and execs are reacting to the Supreme Court’s tariff decision This week, I checked in on how beauty founders and execs are responding to the whiplash of the Supreme Court’s ruling on Trump’s tariffs. Additionally, Brazil may be getting more K-beauty, and Saks secures a round of bankruptcy funding.