Exclusive: Mac and Depop are teaming up to convert Gen Z to buy lipstick The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and Mac have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by Mac lipstick...
The new wave of protein is for the girls An onslaught of protein products and the rise of “protein maxing” led some to question if we hit peak protein in 2025. But brands like David and Starbucks are pushing the macronutrient beyond a gym bro supplement and into a building block of an aspirational lifestyle — one that includes matcha...
Beauty Briefing: Under new ownership, classic brands St. Ives and Noxzema are ready for a modern makeover This week, I checked in on the newly formed Evermark portfolio, home to the likes of Suave and Pond’s. Additionally, Pat McGrath Labs files for bankruptcy, and E.l.f. gets into fragrance.
Exclusive: The Nue Co. brings its functional fragrances to Ulta Beauty As Ulta doubles down on wellness, The Nue Co. is gearing up to bring its fast-selling functional fragrances to more than 1,000 doors across the country.
The Australian Open wants to be ‘the Super Bowl’ for experiential beauty marketing 2025 Australian Open champion Madison Keys made her return to the tournament with a first-round win on Tuesday. And another star player from the 2025 tournament has also returned for the 2026 edition: the Australian multi-brand beauty retailer Mecca.
Beauty Briefing: Nina Park is the makeup artist on everyone’s lips This week, I checked in on the rise of Nina Park-style makeup on both social media and the red carpet. Additionally, Demi Moore has a new gig, and French fragrance house Mane invests in biotech.
As professional hair care grows in US retail and e-commerce, Davines bets on old-school salons While the professional and prestige hair-care market has seen growth in retail channels like Amazon and Sephora, the Italian hair-care brand is sticking to fostering sales through its salon partners to the tune of double-digit sales growth.
Beauty Briefing: How beauty’s beleaguered makeup brands can turn it around This week, I checked in on the status of once-powerful makeup brands that have been put up for sale. Additionally, Google welcomes ads to its AI shopping platform, and L’Oréal opens a new content and education hub.
Brazil’s oldest perfumery is making a play for US fragrance consumers. And no, it’s not Sol de Janeiro Armed with internal sales growth — the company closed 2025 with a 12% increase in revenue — and a still-growing appetite for fragrance among American consumers, Granado is opening two new stores in the U.S. in 2026 and tailoring new launches to suit the local consumer base.