After successive quarters of slumping sales, The Estée Lauder Companies reported a 4% rise in net sales, with a 14% rise in fragrance sales offsetting struggles in makeup and hair care.

While Creed has earned all the hype and then some with its billion-dollar acquisition by Kering and hit fragrance Aventus, fragrance industry experts have questioned not only its sky-high valuation, but also its supposedly storied history.

This week, I checked in on new AI initiatives from the major tech players like Meta, Amazon and OpenAI. Additionally, Sol de Janeiro welcomes a new CMO, and Amouage invests in the U.S. market with a New York flagship. 

The owner of personal care and beauty brands Olay and Gillette received a boost in sales thanks to double-digit growth from the likes of SK-II. But the company will cut 15% of its non-manufacturing jobs by fiscal year 2027.

Despite endless launches in the hair-care and hair tools sectors, the wig market has remained relatively stagnant for decades. For entrepreneur Aasiyah Abdulsalam, that white space spelled opportunity.

With more and more younger perfume consumers adopting a "fragrance wardrobe" over a single signature scent, niche brands are experimenting with mini versions of their bottles that offer a more accessible price without sacrificing the visual appeal of a full-sized bottle. But producing multiple size formats can be a costly...

With fragrance still booming, now is as good a time as ever to undertake a rebranding. But while fresh packaging and scent profiles can earn traction with new consumers, they can also alienate longtime fans.

The L'Oréal-owned skin-care brand announced its new role as the official skin and hair-care partner of the NBA, joining the ranks of countless beauty brands seeing the opportunity in sports marketing to grow its audience.

In September, the LVMH-owned beauty behemoth launched My Sephora Storefront, allowing participating creators to collect a 15% commission on any products purchased on their curated Sephora storefront page. The new platform gives Sephora the capability to compete with the seamless, social-first shopping capabilities of TikTok Shop and Amazon, which have...