With more and more younger perfume consumers adopting a "fragrance wardrobe" over a single signature scent, niche brands are experimenting with mini versions of their bottles that offer a more accessible price without sacrificing the visual appeal of a full-sized bottle. But producing multiple size formats can be a costly...

With fragrance still booming, now is as good a time as ever to undertake a rebranding. But while fresh packaging and scent profiles can earn traction with new consumers, they can also alienate longtime fans.

The L'Oréal-owned skin-care brand announced its new role as the official skin and hair-care partner of the NBA, joining the ranks of countless beauty brands seeing the opportunity in sports marketing to grow its audience.

In September, the LVMH-owned beauty behemoth launched My Sephora Storefront, allowing participating creators to collect a 15% commission on any products purchased on their curated Sephora storefront page. The new platform gives Sephora the capability to compete with the seamless, social-first shopping capabilities of TikTok Shop and Amazon, which have...

In recent years, celebrity-backed beauty brands have become a dime a dozen. But in 2025, as skin-care and cosmetics face a sales slump and wellness continues to rise, celebrities like Queen Latifah, Serena Williams and Vanessa Hudgens are now lending their star power to health and wellness companies.

While major shopping metropolises like New York and Los Angeles have seen a regular influx of indie perfume boutiques and single-brand flagships, many fragheads have had to travel or turn to online shopping to discover new scents. But with perfume remaining beauty’s fastest growing category across the U.S. market, fragrance...

In 2023, the iconic London department store Liberty expanded to beauty through a collection of five perfumes inspired by prints in Liberty’s extensive textile archive. Now, nearly two years after the initial launch, Liberty has its eye on international growth with its arrival in the North American market.

For its biggest giveaway yet, the LVMH-owned cosmetics brand enlisted Ulta Beauty to help stage a giveaway to one customer of a pink Ford Bronco. Benefit shared the inside story on the campaign that won it Best Brand Activation at the 2025 Glossy Pop Awards.

The winner of Best Use of Instagram at the Glossy Pop Awards gives the backstory on the Fall 2024 campaign, which introduced a new side to the glamorous New York label: workwear.