With the announcement of Innocos-founder Iryna Kremin as its first "chief LinkedIn officer," the hair-care brand joins a larger wave of beauty and fashion brands investing in social strategies outside of the standard TikTok and Instagram fare.

The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes, but also...

With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle...

While selling out makes good headlines, it also means leaving sales on the table. But since bringing its Bronzing Drops back in stock in July, Westman Atelier is making use of the summer to put renewed focus on the launch.

The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more...

Brands like D’Orsay and Santa Maria Novella form a roster of centuries-old perfume houses that have staged comebacks and expansions amid the post-Covid fragrance boom. If done successfully, those revitalized names can tap into an existing brand universe and hundreds of years of history to speak to niche perfume consumers’...

When Nir and Shay Kadosh founded Amika in 2007, the hair-care landscape had little room for indie brands as big players and drugstore brands dominated the category. Since then, prestige and indie hair-care has exploded to capitalize on the gap between professional quality and consumer-facing appeal. Speaking at a Glossy-led...

The Ohio-based personal care company will begin rolling out kiosks and displays at more than 600 campus bookstores across the U.S. throughout the month of August. Outside of duty-free retail, the college bookstore expansion marks the first time Bath & Body Works products will be sold outside of its own...

President Trump’s evolving tariff policy has rocked many business owners since he took office in January. On August 7, new tariff rates will go into effect for a number of trade partners. But the uncertainty caused by changing tariff policies throughout the second Trump administration has already had a domino effect...