This week, I checked in on beauty publication Byrdie's revamped Byrdie Social Club event. Additionally, Nudestix and Byoma are beauty’s most recent acquisition targets, and Glossier welcomes a new CEO.

By teasing new products, sharing educational videos and experimenting with YouTube Shorts, Bubble has built an audience of nearly 450,000 followers on YouTube. It was those initiatives that led the skin-care brand to win Best Use of YouTube in the 2025 Glossy Pop Awards.

On Tuesday's earnings call, Puig CEO Marc Puig stated that the niche fragrance sector saw double-digit growth in the first half of 2025, as led by Byredo. But he expects the fragrance boom will temper in the latter half of the year amid uncertainties from tariffs.

From Bobbi Brown to Megababe's Katie Sturino, books represent a new medium — and new challenge — for beauty founders to get their message across. And that's despite declining readerships and challenging deadlines.

With the announcement of Innocos-founder Iryna Kremin as its first "chief LinkedIn advisor," the hair-care brand joins a larger wave of beauty and fashion brands investing in social strategies outside of the standard TikTok and Instagram fare.

The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes, but also...

With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle...

While selling out makes good headlines, it also means leaving sales on the table. But since bringing its Bronzing Drops back in stock in July, Westman Atelier is making use of the summer to put renewed focus on the launch.

The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more...