But first, coffee: Why beauty and fashion brands are buzzing for coffee collabs For fashion and beauty brands looking for a way to resonate with consumers through one of their most reliable daily habits, coffee shops have emerged as a popular collaborative partner in 2025.
Ritual names Serena Williams the brand’s first women’s health advisor The supplement company announced the tennis legend as its first women’s health advisor. Williams, who retired from the sport in 2022 with 23 grand slam titles, will work with Ritual behind the scenes on testing and advising on new products.
When it comes to winning at brick-and-mortar, store associates are the VIPs With today’s beauty customers armed with TikTok and Reddit recommendations, sales associates need to match consumers with their own expertise and enthusiasm. In-person education and gratis are key pathways to keeping those on floor feel excited and engaged in a competitive retail landscape.
Sephora Strategies: Inside Sephora’s big bets on women’s sports The beauty giant is taking a leap by investing in a new WNBA team and emerging sports like softball. It joins many beauty brands jumping into women's sports as they seek to align themselves with values like community and health and wellness, while also finding new audiences.
Body-care brand Sidia is taking its skin-care ingredients to body mists Following the successful launch of its solid perfume, the body-care brand is leaning more into fragrance with a skin-care-infused body mist. But launching a mist in 2025 means joining one of beauty’s most in-demand and saturated product categories.
A ‘disruption in discovery’: What Google and Instagram’s new search partnership means for brands On Friday, the internet giant began indexing Instagram content. With the new feature, Google is keeping apace with younger internet users who are increasingly turning to social media platforms as their search engines.
Marketplaces drove 40% of e-commerce growth in 2024, according to new report A report from marketplace and social commerce automation platform Cymbio published on Wednesday found that marketplaces drove more than 40% of total e-commerce growth in 2024. The report, using internal data from Cymbio as well as Capital One and Emarketer, found direct-to-consumer channels drove 25% of e-commerce growth. Cymbio estimates...
How much does the social media backlash to the Sánchez-Bezos wedding matter to brands? The polarizing reactions to the wedding beg the question: Is dressing the woman marrying the fourth-richest man in the world worth the backlash that seems inevitable with any obscene displays of wealth? For the luxury brands involved, the answer seems to be yes.
‘I can have my cake and eat it, too’: Why younger patients are seeking facelifts Facelifts have had a makeover. Once synonymous with the overdone plastic surgery look of pinched skin and taut ears, today’s facelifts have a new look thanks to advancing techniques and open conversations around cosmetic procedures. And doctors say they are now seeing more patients in their 40s and 50s seeking...