Exclusive: Bath & Body Works launches on Amazon The mall store isn’t dead — it has just gone online. The Ohio-based personal care brand will now sell its famed body mists and candles to Amazon U.S. customers as part of a larger turnaround plan to meet consumers where they're at.
Beauty Briefing: Why every beauty brand is collaborating with a soda Some beauty consumers still haven’t forgotten the smell of their Dr. Pepper Lip Smackers of the 1990s. While Lip Smackers are long gone, thirty years later, there’s a new wave of soda-inspired lip glosses hitting the shelves.
With value top of mind, Sally Beauty is betting on dupe fragrances and instant delivery Value remains top priority for the mass beauty retailer. But with what consumers consider "value" constantly evolving, Sally is playing in new categories like fragrance, instant delivery and experiential retail.
Beauty Briefing: This Valentine’s Day, perfume is playing matchmaker Fragrance brands and figures are getting in on the dating scene for Valentine’s Day.
A year into turnaround plan, the Estée Lauder Companies finds steady growth A year after declining sales led the Estée Lauder Companies to launch its "Beauty Reimagined" turnaround plan, the beauty conglomerate has found a return to growth. The company posted a 6% increase in net sales for the second quarter of fiscal year 2026, to $4.2 billion, with gains in skin...
AI-powered fragrance company Osmo raises $70 million in Series B funding Despite concerns of a slowdown, some investors are still betting on the AI and fragrance booms in 2026. On Thursday, the artificial intelligence-powered fragrance company Osmo announced a new round of funding to increase its operations and expand its C-suite.
Beauty Briefing: ‘The fragrance consumer is experimental as ever’: Why Snif is going ‘even weirder’ with its latest Ulta launch This week, I checked in on fragrance brand Snif’s launch of pizza- and Swedish-candy-inspired scents at Ulta. Additionally, Supergoop CEO Melis del Rey makes her first C-suite hire, and Live Tinted receives new investment.
Exclusive: MAC and Depop are teaming up to convert Gen Z to buy lipstick The Estée Lauder Companies-owned makeup brand is hoping to convert Gen Zers to bullet lipstick fans through their love of resale. To do so, Depop and MAC have invited Jordyn Woods and Leah Kateb to sell a selection of items from their personal wardrobes on Depop inspired by MAC lipstick...
The new wave of protein is for the girls An onslaught of protein products and the rise of “protein maxing” led some to question if we hit peak protein in 2025. But brands like David and Starbucks are pushing the macronutrient beyond a gym bro supplement and into a building block of an aspirational lifestyle — one that includes matcha...