The Crush is the brand’s first sneaker, but rather than go with a thin plimsoll or minimalist tennis shoe, Ba&sh opted for a style modeled off of chunky urban silhouettes from the ’90s, most notably the iconic Jordan One. CEO Pierre-Arnaud Grenade said launching into sneakers was a way for...

In a survey released in February, The Knot said that 47% more weddings are expected to happen in 2021, compared to 2020. As such, bridal brands and retailers are gearing up for the surge by investing in more inventory and marketing blitzes. Meanwhile, formerly non-bridal brands are seeing an opportunity...

For URBN, the hope is that the program, called UP, will encourage purchase frequency and help draw people who are loyal customers of one URBN brand into the larger ecosystem of services the company provides, like its Nuuly rental program. With e-commerce spend at an all-time high, retail brands are...

On Tuesday, sneaker reseller Stadium Goods became the first major streetwear resale platform to fully launch its own private label when it debuted its brand, Stadium, with an 11-piece collection including jackets, pants and sweaters. If successful, it could serve as an example of how resale platforms can leverage their...

Brands have had to get creative over the last year to survive the harsh reality of the pandemic, like pivoting to e-commerce and direct sales. But one strategy was particularly noteworthy: launching into new categories.

While Moncler is debuting multiple campaigns supporting its new collection, a Spotify-published podcast is the centerpiece of the strategy and is being promoted through the brand's social channels.

The launch was considered by many to be underwhelming, launching with only a single brand, Oscar de la Renta. At the time, analysts told Glossy that Amazon may have overcorrected in its pursuit of offering luxury brands exclusivity. Luxury Stores is available only through the Amazon mobile app and has...

Luxury fashion brands and high-end resale have been circling each other for years now, with luxury alternating between interest in resale and mistrust in the benefits it offers brands. Recent moves from Kering, one of the largest luxury groups in the world, indicate that the company is taking a great...

With investors growing more careful with their dollars, the rapid growth model championed by VCs is being called into question and new brands are having a harder time getting off the ground or scaling. Alternatives to VC funding and private equity are looking increasingly appealing for the brands that can make them work.