American fashion is getting in on Formula 1’s popularity The European auto racing league Formula 1 is exploding in popularity in the U.S. Last May, a race in Miami broke the record for the most American viewers of a Formula 1 race, at 2.5 million. And on a recent episode of the Netflix show "Drive to Survive," Formula 1...
Week in Review: Kering’s earnings, fashion’s water waste and the promise of garment repair This week, we take a look at the recent performance of Kering brands Gucci to Balenciaga, as they seek to bounce back from a creative transition and a PR nightmare, respectively. Later, we talk about how Levi’s is attempting to get its water usage under control and to what extent...
Gymshark still has big plans for the US In January of 2022, Birmingham, England-based Gymshark debuted its first U.S.-focused ad campaign as part of a larger strategy to expand its North American business. Twelve months later, in January of 2023, Gymshark laid off 65 employees from its Denver office in a restructuring of its U.S. operations.
Authentic Brands Group’s deal with Vince is its next step into luxury On Monday morning, ABG announced that it had struck a deal with the Vince Holding Corp., the parent company of the fashion brand Vince. Rather than buying Vince outright, ABG created a subsidiary brand called ABG Vince that is 75% owned by ABG and 25% owned by Vince Holding Corp....
Weekend Briefing: Walmart divests from DTC as it sells off Eloquii and Bonobos Last week, Walmart completed the full selloff of the last of its DTC portfolio by selling Eloquii. Elsewhere, Gucci was investigated by the E.U.'s antitrust regulators, luxury resale platform Cudoni shut down, and LVMH shifted resources out of Hong Kong.
Fashion Briefing: Is new access to data stifling fashion’s creativity? Fashion brands are often successful based on their ability to stand out and set trends, but an overreliance on data means those brands are instead following trends.
Week in Review: The Lyst Index, David’s Bridal bankruptcy, Express buys Bonobos This week, we discuss Uniqlo’s $20 shoulder bag topping The Lyst Index, David’s Bridal going bankrupt and Express purchasing Bonobos.
As demand returns, rental companies are reworking subscription models Coming out of a chaotic few years in which the kinds of events people rent clothes for were all canceled, fashion rental companies are bracing for a potential economic crisis. Over the last month, major fashion rental companies have instituted a number of new changes to keep up with the...
As budgets tighten, brands are shifting their marketing focus to LTV and loyalty It’s no secret that marketing budgets are shrinking across the industry. More than 30% of advertisers are planning to reduce their ad spend in 2023 as an economic downturn looms and brands look to cut spending wherever they can.