Red Wing, the century-old brand known for its premium work boots, is in the middle of a modernization effort. Along with a newly remade website and buzzy fashion collaborations with the likes of Fendi, the brand has released several big top-of-funnel marketing campaigns in the last year, making it far...

Fashion brands Cult Gaia and Aritzia have launched shopping apps in the last month. Ralph Lauren launched a new AI-powered app called Ask Ralph in September, and the footwear brand Dolve Vita released its version in January. It's a surprising trend, especially given recent data showing that global e-commerce app...

The company announced on Monday the full acquisition of Luxury in Reach, a handbag resale platform founded by Lauren Lynch Schuster, who is joining the 1916 Company to oversee the sales of designer handbags.

Luxury resale has been a growing force in the fashion industry for years, but in 2025, the category really went mainstream. Likewise, while Fashionphile has been in the resale game for over 20 years, 2025 was also the year things blew up for the handbag and watch reseller. Led by...

Stefano Caroti, president and CEO of Deckers, characterized the success of both Ugg and Hoka as a process that was years in the making.

The H&M Group brand Cos surged in the quarterly Lyst Index this fall, jumping 147% in search volume to become the third-hottest brand in the index. The remaining top five were luxury brands including Saint Laurent and Miu Miu.

American Eagle dominated the fashion conversation this year — from the Sydney Sweeney jeans campaign that ignited a weeks-long debate (though references are still rippling through American popular culture today) to the collaboration with Travis Kelce, announced just after his engagement to Taylor Swift. “I’m most proud that we didn’t just...

True Religion was one of the biggest names in denim in the mid-2000s, but it was long out of the spotlight. Recently, the brand has regained relevance through a series of high-profile campaigns and partnerships with some of the biggest names in sports and music, including Ciara and Megan Thee...

In July, the Wall Street Journal ran a headline: “Can Buck Mason become the next great American menswear brand?” It's not out of the question: The company's annual sales exceed $100 million, and revenue is growing at a 50% annual rate. What's more, the company now has more than 50...