The rise of ultra-fast fashion companies like Temu, Shein and No Boundaries has coincided with an economic downturn that has led many customers to tighten their budgets. On the flip side, there’s also been a retreat into higher prices for luxury brands like Chanel, putting a squeeze on brands like...
The RealReal opened a pop-up on NYC's Canal Street on Thursday stocked with 35 styles of luxury handbags, but none of them are for sale. The reason: They’re all fake.
At the Glossy E-commerce Summit, brand founders speaking in a town hall about the challenges they’re facing repeatedly brought up the excess fees and low revenue that come with wholesale options, as well as other headaches like large minimum order quantities.
For marketers at the Glossy E-commerce Summit, organic content is still king. As paid advertising through platforms like Google, Meta and TikTok keeps climbing in price, brand leaders told Glossy that focusing on organic content isn’t just more affordable, but it also leads to better results.
Timex’s 170th-anniversary collaborations are a good example of how brands with a long legacy and iconic products can breathe freshness into their catalog over time. Timex is continuing to sell original versions of its signature watches, including the Waterbury and the Ironman, while working with outside partners on limited editions...
Last week, Shein's IPO came closer to fruition, but the Chinese fast fashion giant seems to have abandoned its intent to go public in the U.S.
This week, we talk about Olay sponsoring the Olympics, the sports marketing opportunity for brands, and the rise of waterless beauty products. Later, we talk about Virginie Viard’s departure from Chanel, and Lexy offers a preview of what’s coming up on the Glossy Beauty Podcast.
For Béis, the campaign marks the first time it has worked with an outside party on a creative campaign. And, in general, it highlights the fact that brands are becoming more willing to work directly with influencers on content creation.
The initiative speaks to current disruption in diamonds, where lab-grown versions’ affordability and abundance of supply are causing sellers of both mined and lab-grown diamonds to rethink their businesses.