How Evereve became one of the biggest retailers you’ve never heard of Evereve, a Minnesota-based womenswear retailer known for its styling services and denim, has been around since 2004. But, until about four years ago, the company had put little into marketing or brand awareness. It subsisted on organic growth, word-of-mouth and placement in malls across the middle of the country, yet...
Glossy 101: What is an AI agent? Every year at the National Retail Federation’s Big Show, the show floor fills with hundreds of booths from tech companies selling the next big thing in retail innovation. This year’s show, which ended in mid-January, was no different — and the next big thing on the show floor was AI...
Week in Review: Men’s Fashion Week, the second Trump presidency begins This week, we talk about Paris Men’s Fashion Week, including a matrimonial show from JordanLuca and the debut of Pharrell’s latest collaboration, with Nigo, for Louis Vuitton. Later, we talk about the first week of the Trump presidency and how everything from implementing tariffs to withdrawing from the Paris Agreement...
Fashion Briefing: ‘The obstacles grow by the day’ — Inside the struggles of running an independent fashion brand Senza Tempo is just one of many small fashion brands that are closing or have closed in the last year. Mara Hoffman, The Vampire’s Wife, Calvin Luo, Rhode and Harlow all closed in the last 12 months. At the time of her brand’s closure in May, Hoffman said that “the...
As wildfires shrink, LA brands are weighing next steps The fires have proven massively disruptive to Los Angeles’s vibrant fashion and beauty industries. Brands have lost stores to the fire, closed them out of concern for safety, halted operations in parts of the area and sent employees to work from home for the foreseeable future. But as the near-hurricane-force...
- Week in Review: NRF report, Proenza Schouler designers depart, the TikTok ban looms
This week, we report some of our observations from the National Retail Federation’s Big Show in Manhattan. Later, we talk about the departure of Proenza Schouler’s founders and where they may go next, as well as the looming TikTok ban.
For retail brands, rethinking the tech stack is a high-risk, high-reward strategy Replacing an entire tech stack is not an easy task. But Psycho Bunny made changes to its tech stack now to avoid the difficulty of making them later when the company is larger and the operations have more moving parts.
‘It takes a lot of discipline’: How retail brands are educating their in-store staff At the National Retail Federation’s annual Big Show this year in New York City, brick-and-mortar was at the center of the conversation. With the pandemic era fully behind us, customers are returning to stores and both brands and retailers are looking for ways to make the in-store experience more seamless...
Mack Weldon’s Brian Berger on surviving as a DTC brand in the modern landscape Brian Berger founded the men’s basics brand Mack Weldon over a decade ago just as the DTC boom was about to begin. Mack Weldon rode that wave to success, but the landscape for DTC brands has changed significantly since then. On this week’s episode of the Glossy Podcast, we talk...