Banana Republic’s entertainment-focused marketing strategy is bringing the brand back to growth The brand's collaboration with "The White Lotus" is part of an ongoing shift toward a more culture-focused marketing mix. In parent company Gap Inc.’s third-quarter earnings report, Gap CEO Richard Dickson said the company was working to re-establish Banana Republic’s place in the premium apparel business.
Week in Review: Paris Fashion Week, Adidas’s comeback and tariff chaos This week, we talk about Paris Fashion Week and the lack of political statements made on the runways, as well as Adidas’s surprisingly good financial performance and the chaos of the Trump tariffs.
Fashion Briefing: Is there anything fashion can do to alleviate tariff impact? The scale and unflinching rollout of the tariffs has shocked most analysts, who expected the threat of tariffs would be used to negotiate more favorable deals.
Universal Standard collabs with Anthropologie in latest DTC-wholesale partnership The traditionally DTC company is set to launch in dozens of new wholesale retailers this year, including Anthropologie. To celebrate, Universal Standard is unveiling this week an exclusive collection with Anthropologie, taking 13 of its best-selling styles and introducing unique colors and patterns sold only at Anthropologie and exclusively online.
Executive Action Items: How True Religion, Shinola and more brands are balancing digital and IRL marketing Glossy brought together marketing executives from True Religion, Tecovas, Shinola and Cake Body to discuss what digital and IRL marketing strategies are working most effectively for their brands.
Fashion Briefing: Inside Princess Polly’s all-out wholesale strategy with Nordstrom Princess Polly is taking its U.S. retail expansion plans further by expanding its partnership with Nordstrom — its products will soon be featured in all 92 Nordstrom stores in the country.
Nuuly shows rental is good business with subscribers topping 300,000 For its fourth-quarter earnings call, reported this week, URBN revealed that Nuuly’s subscriber base jumped by 53% year-over-year to over 300,000 members, adding another 20,000 members. Nuuly has now been profitable for a full year, ending this past fiscal year with a profit of $5.2 million. Its revenue increased by...
- Week in Review: Milan Fashion Week, Steve Madden raises prices, De Beers struggles
This week, we talk about the goings on at Milan Fashion Week, including the Gucci show and the departure of Jil Sander’s creative directors. Later, we talk about Steve Madden raising prices to deal with the costs of tariffs and the continued struggles of the mined diamond industry.
How secondhand fashion can benefit from tariffs, new legislation Resale stands to benefit both from tariffs on low-cost goods and from proposed legislation favoring circularity. In response, resale companies are putting more investment into new tools like AI and seeing their profitability grow.