How an indie bridal brand earned a major marketing moment at the Super Bowl A 30-second Super Bowl ad was quoted this year at $8 million. The Hayley Paige dress was on-screen during the NBC broadcast for roughly that amount of time, free of charge.
As China’s fashion market recovers, Western brands are going all in on Lunar New Year Despite a slowdown in Chinese spending on fashion and luxury in recent years, the last quarter shows that China remains a growth opportunity for fashion brands. Burberry cited interest from young Chinese consumers as helping to animate its recent resurgence, including a 6% increase in sales in China and double-digit growth among...
What goes into an NFL partnership? With Abercrombie & Fitch CMO Carey Collins Krug This week, we're talking about the Super Bowl. With the biggest American sporting event of the year taking place this weekend, editor-in-chief Jill Manoff sat down with Carey Collins Krug, the CMO of Abercrombie & Fitch, which has big plans tied to its title of "official fashion partner of the...
Fashion Briefing: Brands are rushing to make fashionable sports merchandise — but is there enough demand? Call it "the Taylor Swift effect." A custom-designed coat she wore to a game in 2024 showed many female sports fans that sports gear isn't limited to oversized jerseys and foam fingers. Since then, demand for more stylish, fashion-forward sports gear has grown, and both new and existing brands are...
Lulus beefs up its wholesale strategy with Nordstrom and Dillard’s expansions The occasionwear brand Lulus is turning 30 this year, but its business model is continuing to evolve. After spending most of its life as a primarily direct-to-consumer brand, Lulus has been steadily expanding its wholesale business, which grew by over 140% in sales last year.
How Brilliant Earth is capitalizing on couples shopping for wedding rings together Pam Catlett, the chief brand officer at Brilliant Earth and a former executive at Nike and Under Armour, told Glossy that Brilliant Earth has several new initiatives aimed at consumers' changing jewelry habits.
Glossy Podcast: Wholesale overhauls, AI strategies and more hot topics from Shoptalk Luxe in Abu Dhabi This week, international reporter Zofia Zwieglinska is reporting from Abu Dhabi, where Shoptalk Luxe is bringing together luxury brands from around the world. In between reporting stories from the event, she stopped by the Glossy Podcast to share some of the business themes and trends she's hearing from the executives...
Fashion Briefing: Why the new India-EU trade deal will ‘undoubtedly’ have big benefits for the fashion industry This week, we take a look at a historic new trade deal between the E.U. and India, one of several major deals being signed between nations and regions without the involvement of the U.S.
Journelle bets on the power of vertical integration with new factory investment Journelle is taking control of its supply chain. On Monday, the New York-based lingerie company Journelle fully acquired its own factory in Italy, after years of working with third-party vendors. And it has plans to own a second factory in the near future.