The annual Influencer Index collects valuable data points on how brands are working with influencers and what tactics are driving results. These videos from a recent Glossy+ event break down the report's highlights and go deeper, via an interview with Julianne Fraser, founder of the marketing consultancy Dialogue NYC.
For Teva, the collaboration with Sean Wotherspoon is both a sign that sandals are having a moment, particularly among fashion-forward men, and an indication of how Teva is seeking to grow its audience. Teva’s two sister brands Ugg and Hoka, all owned by parent company Deckers, are on hot streaks...
We speak with Anu Narayanan, the president of women’s and home at Anthropologie, about the company’s decision to spin off one of its private labels, Maeve, into its own standalone brand. Narayanan also gave insight on her leadership style, the right time to invest in business expansion and the importance...
The denim brand True Religion is well on its way to the goal of $1 billion in annual sales. And according to CMO Kristen D’Arcy, an ambitious marketing strategy at a time when many other brands are pulling back on ad spend has been key to its growth.
Today, Anthropologie is relaunching its Maeve private label as a standalone brand. The launch will come with all the bells and whistles of a standalone brand, including dedicated Maeve physical stores, dedicated Maeve social media channels, an influencer launch event and a full marketing campaign.
Legal experts told Glossy that dupe lawsuits are becoming increasingly common in the fashion industry and reflect a growing concern among brands that dupes are a real threat to their livelihood.
This week, we discuss the announcement of September's New York Fashion Week schedule, a ruling from the International Court of Justice that puts more pressure on wealthier countries to curb their emissions, and a bizarre case of money laundering in the Netherlands involving Louis Vuitton. Plus, a chat with a...
Players are more valuable than ever to fashion brands, yet many brands have been silent on the issue of fair wages in the days since.
Staffing a retail store is hard enough when it’s in a brand’s home country. A June report from the French luxury trade group Comité Colbert found that 60% of luxury brands are struggling to attract talent for their boutiques. Add a language or cultural barrier, and the task becomes even...