Fashion Briefing: At New York Fashion Week, intimate and small-scale shows are gaining in popularity New York Fashion Week is officially underway, and the calendar is stuffed with both official and unofficial events. And while brands put on a wide variety of shows in different formats and sizes every season, this September sees more brands scaling back the production value.
Glossy Podcast: Kicking off New York Fashion Week with a look at what’s to come this week On this episode, senior fashion reporter Danny Parisi, international reporter Zofia Zwieglinska and editor-in-chief Jill Manoff give a preview of what they’ll be looking for during NYFW, what shows are the most notable, and what New York Fashion Week’s identity is now that many mainstay brands have moved their shows...
Glossy+ Research: Brand leaders weigh in on the effects of wholesale on direct sales channels As tariffs have shaken the retail market, more brands are turning to retail partners to help shore up their business. However, wholesale comes with its own set of challenges that can be tough for brands accustomed to direct channels to manage.
Glossy Podcast: New leadership at Vogue, Proenza Schouler, layoffs at YNAP — and a luxury watches update with SwissWatchExpo CEO Eugene Tutunikov The Swiss watch industry is in a time of turmoil right now, as U.S. tariffs wreak havoc on its export plans and the prices of luxury watches fluctuate wildly.
Fashion Briefing: How Aldo is leaning on TikTok for its continued comeback Aldo is leaning into what’s working — including viral TikTok campaigns and a heavy reliance on user-generated content — as it repositions the brand’s marketing strategy.
New logos, new store features and customization: How DSW is repositioning itself in an uncertain market The core of the brand repositioning is based on something the team learned from customers: DSW shoppers like to be surprised.
Fashion Briefing: Fashion brands descend on the US Open This year’s tournament is awash in fashion partnerships, athlete collaborations and U.S. Open-themed activations both official and unofficial.
L’Oréal-owned Essie’s sports partnership has generated 4 billion organic impressions In May, the L’Oréal-owned brand Essie collaborated with the New York Liberty women’s basketball team as part of a campaign to promote its Gel by Essie, a long-wear nail polish product. But rather than players, the campaign spotlighted Liberty’s beloved mascot, Ellie the Elephant. To date, the campaign has earned...
Glossy+ Research: Wholesale fashion brand execs speak about the challenges of working with large and specialty retailers This month, Glossy brought together a group of fashion brand founders and leaders to discuss the state of the wholesale market. With tariffs having shaken the retail market, more brands have turned to retail partners to help shore up their business. But wholesale comes with its own host of challenges.