- Rotarity aims to be the streetwear answer to Rent the Runway
For Rotarity founder Chris Hasek-Watt, the inspiration to create a rental service for streetwear came from a very pragmatic place: his own unwillingness to spend massive amounts of money on clothes he would only wear a few times.
- Stitch Fix’s UK ambitions coincide with growing market for alternative shopping models
Stitch Fix, the personal styling service, is expanding into the U.K., bringing its brand of customizable boxes of fashion and lifestyle products to a whole new market. But for any brand moving into a new market, questions of consumer interest remain. With a business model that was born in the...
- ‘Brands have to start a movement’: Overheard at the Glossy Forum
At Monday’s Glossy Forum, brand executives from DTC companies, wholesale brands and retailers came together to discuss the effect of "the direct-to-consumer era” on their companies, as well as the fashion and beauty industries as a whole. We gathered some of the best speaker and attendee comments of the day,...
- ‘The water runs the other way’: How streetwear reversed luxury’s trickle-down effect
For many in the fashion world, streetwear’s influence on luxury goes beyond just collaborating with Supreme or having a model wear a Thrasher shirt on the runway. The shift is deeper, stronger and more fundamental than that. Street style’s business model and philosophy — focusing on personal expression, hyped-up drops,...
- How Zenni Optical is building brand awareness in the Warby Parker age
Affordability, reliability and consistency has been Zenni’s business model for the last 15 years, with some of its glasses selling for as low as $7. But now, the brand is hoping to introduce a little pizzaz to its designs, in a bid to expand the range of consumers it reached....
How fashion and beauty brands succeed and fail at creating a personalized customer experience Creating the optimal customer experience is one of the measurements used in Sailthru’s new Retail Personalization Index, a list of brands ranked by their success at personalization and omnichannel. For the second year in a row, Sephora emerged at the top of the list thanks to the absurd amount of...
- ‘Sustainability means nothing’: How Atelier & Repairs’ Maurizio Donadi approaches responsible fashion
While there is an undeniably ethical aspect to this business model, Donadi said the desire to challenge himself creatively was an equally motivating factor, calling ethics and creativity the “two pillars” of the company. People are at their most creative when they are under limitations, according to Donadi, and that...
- For FabFitFun, content is key to building subscription loyalty
Subscription boxes are an appealing business model, but to truly remain relevant and maintain customer interest, these services must deliver constant variety.
- How Nordstrom reinvented its retail loyalty program
The move toward making loyalty programs both more rewarding and easier to sign up for is one that many brands and retailers across fashion have started taking.