Brands have realized they can't just focus marketing efforts in the U.S. and Europe, and expect the Chinese audience to keep buying.

While many companies in the beauty space shifted their focus to primarily digital this year, Walmart has prioritized both online and brick-and-mortar commerce throughout the pandemic. Walmart expanded its beauty assortment with indie brands, elevating their display and positioning of those brands and ramped up online content for beauty shopping...

In some years, compiling our annual in-and-out list is difficult. Fashion and beauty trends often change slowly, and the industries tend to adopt and dismiss strategies over time, rather than all at once. The start of a new year doesn't always signal clear, significant alterations to the way brands will...

Fashion brands have learned that planning too far ahead or with too much confidence is useless, with circumstances changing so rapidly. For many, 2021 is the year of no plans.

As early as October, brands and retailers across the country had begun preparing for what many were calling “shippageddon,” when the amount of holiday packages being shipped and delivered would overwhelm carriers and infrastructure, causing massive delays. Now that the holidays are upon us, not only is that proving true,...

Since March, Verishop has aimed to capitalize on the lack of in-store shopping by making a series of improvements to its social commerce capabilities. Most recently, it launched online group shopping, a common offering in Asia that has yet to take off among U.S. retailers.

Luxury brands including Louis Vuitton, Fendi, Balenciaga, Dior, Stella McCartney and Gucci have joined TikTok this year, but more often than not, they've failed to be embraced by daily users. Fendi has around 57,000 followers and Balenciaga has 84,000, while fast-fashion brand Fashion Nova has more than 2 million followers.

On Wednesday, Swiss running shoe brand On opened its first owned retail property, a flagship store in New York City’s NoHo neighborhood. The store, spare and free of excess clutter, is built around a central thematic and technological concept: a wall fitted with hundreds of depth cameras and sensors that...

Jeremy Lowenstein, CMO of MeUndies, spoke at our monthly Glossy+ Talk event about how he's planning for 2021, prioritizing for the year, and best taking advantage of the changing way customers are shopping and interacting with brands.